Bobbi on the Ultimate Foundation Infused with Traditional Chinese Medicine | BOBBI BROWN

BOBBI BROWN

Intensive Skin Serum Foundation SPF40 (PA++++) Launches

Bobbi Brown on the Hidden Power of Chinese Medicine

Bobbi Brown has launched the Intensive Skin Serum Foundation SPF40 (PA++++), an unprecedentedly luxurious serum foundation. This is the ultimate foundation, embodying Bobbi's dedication. We sat down with Bobbi herself for an exclusive interview about the foundation's development and her vision of beauty.

Text by KUROBE Eri

Cordyceps: The Chinese Medicine Ingredient for Firmness and Vitality

Introducing the Intensive Skin Serum Foundation SPF40 (PA++++), a serum formula that instantly imparts a radiant firmness and translucence from within. This foundation, featuring the world's first luxury Chinese medicine ingredient, represents the pinnacle of Bobbi Brown's philosophy: layering skin over skin.

The luxury Chinese medicine ingredient that provides firmness and vitality to the skin is Cordyceps. While it may be unfamiliar to many, it is a precious medicinal herb treasured in China since ancient times. This unique fungus, a type of mushroom that grows on Tibetan and Himalayan caterpillars, has been used in imperial Chinese cuisine and Korean medicinal dishes for its energy-boosting and anti-aging properties.

Dr. Joshua Jeter, who runs a Chinese medicine clinic in Colorado, explains, "Cordyceps contains amino acids, vitamins, and minerals, and is recognized for its benefits in strengthening the body, anti-aging, and boosting immunity. It has also shown efficacy in treating infertility, eliminating cancer cells, and restoring kidney and liver function."

Today, cultivated Cordyceps is produced with careful attention to quality and safety, and its medicinal properties are said to be unchanged from the wild variety. "The advantage of Cordyceps is its immediate effect," says Dr. Jeter. In the United States, many professional athletes and mountaineers use Cordyceps extract for its benefits.

The Concept: Serum Meets Foundation

"I wanted to create a foundation that was essentially a serum," Bobbi explains. "What if we could put a serum formula that firms the skin directly into a foundation? That was the starting point."

In addition to Cordyceps, which energizes the skin, the foundation is formulated with bamboo extract for radiance and lychee seed extract and watermelon fruit extract for intense hydration. It is finished as a serum that can be used as is.

The manufacturing process uses a cold infusion technique, where skincare ingredients and skin-tone pigments are slowly blended at low temperatures. This ensures that the skincare ingredients are preserved without being damaged by heat.

Skin Tones That Harmonize with Asian Complexions

Bobbi's expertise in skin tones truly shines here. Bobbi herself revolutionized the industry by shifting away from pink pigments in foundation to yellow-based tones, changing the global standard. She is a pioneer in foundation.

True to Bobbi's signature style of achieving natural yet enhanced skin tones, she developed a method of directly blending pigments into the serum. The 11 shades create a healthy complexion that stays true all day without oxidizing.

A Flawless Finish with a Focus on Texture

Remarkably, despite its high SPF40 (PA++++) sun protection, the foundation boasts a silky-smooth texture. Typically, high levels of sunscreen ingredients can lead to a chalky or heavy feel, but the Intensive Skin Serum Foundation is entirely free of these drawbacks.

"I was meticulous about the texture. It's silky, fine, delicate, and airy, yet it offers coverage. And for me, the finish had to be absolutely perfect."

As she says, it glides onto the skin with a silky touch, creating a veil-like finish. It truly achieves Bobbi's ideal: skin that looks natural yet is flawlessly even-toned.

Skincare Benefits While Wearing Foundation

What's more, the skincare ingredients, including Cordyceps, continue to work while you wear the foundation, keeping your skin looking refreshed all day long.

"Makeup is about empowering women to feel confident by being their most beautiful selves," Bobbi shares her philosophy.
"Looking naturally like bare skin doesn't mean not wearing makeup.
Makeup is about bringing out the best version of yourself. Every woman possesses beauty, and makeup should enhance that unique beauty, making her shine. That, to me, is the beauty of women."

Infused with this philosophy, the Intensive Skin Serum Foundation SPF40 (PA++++) is truly the ultimate foundation that brings out radiance from within.