New Base Makeup for Dewy, Radiant Aura Skin | PAUL & JOE BEAUTE
BEAUTY / NEWS
April 14, 2015

New Base Makeup for Dewy, Radiant Aura Skin | PAUL & JOE BEAUTE


PAUL & JOE BEAUTE


A primer that manipulates light, and a foundation born from water


New base makeup for dewy, radiant aura skin


Launching April 1st from PAUL & JOE BEAUTE are a lavender pearl makeup primer that creates sophisticated, radiant skin, and a water-gel foundation that delivers moisture and transparency. The interplay of light reflection and a veil of water achieves the adult ideal of aura-filled skin.

Text by SOMEYA Harumi




The adult radiance achieved by two types of lavender pearls


PAUL & JOE BEAUTE is renowned for its makeup primers. The new "La Touche Éclat Foundation Primer" lives up to expectations with its flawless finish. This light-controlling primer, in a lavender hue that corrects the yellow undertones common in Japanese skin, offers a fresh, sophisticated radiance for adults. By blending two types of "lavender pearls" with different light reflectivity in exquisite balance, it achieves a high-class finish that emits a sophisticated glow. The transparency is a welcome bonus, instantly banishing dullness and creating a sculpted, defined facial contour. Its rich blend of plant-derived moisturizing ingredients is also a key feature, providing exceptional hydration for supremely dewy skin that lasts.

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PAUL & JOE La Touche Éclat Foundation Primer
One shade. SPF18・PA+
Price | ¥4,320 [30mL]



A refreshing water-gel texture


After perfecting the skin's light with primer, the next step is to refine it with a veil of fresh transparency. "Éclat Tendre Gel Foundation" is composed of approximately 80 percent water-based ingredients. Its texture and finish are astonishingly dewy and radiant, truly a "water foundation." A veil of water, formulated with "marine collagen" rich in amino acids and "theanine" (an amino acid) extracted from camellia tea leaves, promises supreme hydration. Its cool, comfortable feel melds with the skin, creating a pure complexion as if newly born. Naturally, it also conceals pores and uneven skin tone. It offers tone-up and soft-focus effects for clear, bright skin free from dullness.

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PAUL & JOE Éclat Tendre Gel Foundation
Five shades. SPF25・PA++
Price | ¥6,264 (Refill ¥4,320, Case with sponge ¥1,944)




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PAUL & JOE BEAUTE
0120-766-996
www.paul-joe-beaute.com