CHANEL | New Products Arrive for the Hydra Max Plus Active Line!

CHANEL
Enhanced Protection and Hydration for Severely Dry Skin

New Additions to the Hydra Max Active Line!

On June 4th (Friday), CHANEL's "Hydra Max Active" skincare line welcomes four new products: "Nutri Cream," "Lip," "Nano Lotion Moist," and "Mask." With an even more comprehensive range, it addresses all skin concerns.

Text by OPENERS
Photo by JAMANDFIX

CHANEL's Hydration Care, Beyond Basic Moisturizing

"Hydra Max Active" is CHANEL's skincare line developed through a scientific analysis of "hydration." To promote the production of "matriptase," an enzyme whose deficiency causes dryness, CHANEL created its proprietary ingredient "Ceratonia PFA," meeting the needs of many women troubled by dry skin. Now, four new items with added new ingredients are introduced to cater to more specific skin concerns, delivering rich moisture and protection to extremely dry skin.

First is the nourishing cream, "Hydra Max Active Nutri Cream," formulated with excellent moisturizing and protective ingredients. The key ingredient, "Ceratonia PFA," activates the skin's natural moisturizing mechanisms, while the newly added high-purity "Rose Wax" forms a protective film on the skin's surface to prevent moisture evaporation. Furthermore, "Rosemary Liposome" enhances the skin's barrier function by increasing the production of essential lipids (fatty acids, cholesterol esters, ceramides). It brings blissful comfort to dry skin lacking softness and suppleness.

Second is "Hydra Max Active Lip," which moisturizes and plumps dry, chapped lips. Lips, with their naturally thin stratum corneum and lack of a lipidic film, have insufficient protective function and are prone to dryness. In fact, they lose moisture three times faster than the rest of the face. "Hydra Max Active Lip," CHANEL's first lip care product, contains "Cotton Seed Oil Extract," derived from cottonseed oil using biotechnology. This extract, rich in ceramides, gradually regenerates the lip's protective lipids, gently healing dryness. A single application delivers a rich balm texture that lusciously hydrates the lips, accompanied by a fruity scent with a rose bouquet accent.

Third is "Hydra Max Active Nano Lotion Moist." This is a toner that combines Ceratonia PFA and lotus flower concentrated plant water with the essential daily care "Nano Lotion." Its soft gel texture transforms into a refreshing lotion on the skin, absorbing and penetrating quickly. The skin is filled with moisture without feeling sticky, becoming plump. It also promises to enhance the efficacy of subsequent skincare products.

Finally, for special care, there is "Hydra Max Active Mask." This mask, generously infused with Ceratonia PFA, activates the skin's natural moisturizing mechanisms while increasing moisture retention within the stratum corneum, creating a skin environment that readily absorbs hydration. Its fresh, melting cream texture comfortably envelops the skin, leaving it soft as velvet.

Because hydration is essential for all skin types, choosing the optimal product is key. CHANEL's latest hydration care, designed to meet women's needs, will be released on June 4th (Friday).