Introducing VERIMA: A New Approach to Scalp Care with Four Minerals
BEAUTY / NEWS
March 25, 2015

Introducing VERIMA: A New Approach to Scalp Care with Four Minerals


VERIMA
Developed for the Scalp and Hair Concerns of Japanese Women


A New Approach to Scalp Care, Powered by Four Minerals


From VERIMA, the organic skincare brand born in Germany, comes a new scalp care line launching March 17 (Tuesday). It allows for direct absorption of minerals, which tend to become deficient with age, through the scalp.

Text by SOMEYA Harumi





Enriched with Botanical Extracts to Enhance Mineral Efficacy


"VERIMA Mineral Scalp Care" is an innovative scalp care item developed in collaboration with Dr. Schüssler researchers, homeopaths from Germany. The key is "minerals." VERIMA is already known for its "Mineral Series" skincare line, which focuses on the action of minerals. The Mineral Series, highly trusted in Germany to the point of being called a medical line, is offered in Japan with a unique formulation tailored to the Japanese market. It is popular as an anti-aging item for skin that tends to become sensitive.

Therefore, this new Mineral Scalp Care is positioned as a new face in the VERIMA Mineral Series. Mineral deficiency is considered a major factor contributing to scalp and hair problems, often caused by aging, stress, and poor diet. The question then becomes, how can we replenish these minerals? In collaboration with Dr. Schüssler researchers, Mineral Scalp Care selects and incorporates four minerals (silica, sodium chloride, potassium chloride, and calcium carbonate) that are deficient in Japanese women out of over 100 types. By allowing the scalp to absorb minerals directly, it creates a care system that directly addresses various concerns. It is also packed with organic botanical extracts such as aloe vera, tea tree, and peppermint. The refreshing herbal scent also helps to refresh the scalp.

VERIMA Mineral Scalp Care
Price | ¥4,320 [100mL]

K2 International
Tel. 086-270-7570
www.verima.com