nära helt naturligt | Organic Cosmetics Handled by Tomorrowland Released!

nära helt naturligt | Nara helt naturligt

A lifestyle brand by Tomorrowland
"Nara helt naturligt" makes its Japan debut

Tomorrowland has launched the lifestyle brand "Nara helt naturligt" on April 14 (Wednesday). Produced by Gunn Johansson, a designer born in Sweden and based in Italy, the brand proposes a nature-oriented lifestyle.

Text by OPENERS

Proposing a natural lifestyle without pretense

"Nara helt naturligt" was produced by Gunn Johansson, who has worked as a designer for brands such as "hLam Milano" and "JIL SANDER." The brand had been sold only in Italy since 2007. Now, through a partnership with Tomorrowland, it makes its Japan debut.

Gunn Johansson is a woman who loves nature and is passionate about living healthily. As she hails from Sweden, a country at the forefront of environmentalism, she naturally came to choose organic skincare through her upbringing and experiences. The beauty products she has confidently created contain over 98% naturally derived ingredients in all items and are so effective that they have obtained certification from ECOCERT, an international organic certification body. The lineup consists of six products: shampoo, conditioner, body lotion, hand cream, shower gel, and bath foam. Each is available in three scents: "Delightly," "Enchantingly," and "Lovely."

Furthermore, coinciding with its Japan launch, casual wear and accessories have been newly added. The collection includes T-shirts dyed with botanical colors using organic cotton, and cosmetic pouches & tote bags from the canvas series "Hage," as well as cosmetic pouches & tote bags from the "Däck" series made with pre-dyed thick striped canvas.

All products are available at approximately 50 stores nationwide, including "TOMORROWLAND," "DES PRÉS," and "GALERIE VIE." It is a noteworthy brand that proposes a natural approach to life, not just through its core beauty products, but across the entire lifestyle.

Delightly
A refreshing and calming scent with orange and lemon essential oils as moisturizing ingredients. Using it during your morning shower will lift your spirits! A hint of clove adds an accent.

Shower Gel | Price: ¥2,415
Bath Foam | Price: ¥2,415
Shampoo | Price: ¥2,415
Conditioner | Price: ¥2,415
Body Lotion | Price: ¥3,465
Hand Cream | Price: ¥1,890

Enchantingly
A calming and serene scent with geranium and lavender essential oils. It gently envelops tired minds, making it perfect for the end of a busy day. The spiciness of thyme adds depth to the fragrance.

Shower Gel | Price: ¥2,415
Bath Foam | Price: ¥2,415
Shampoo | Price: ¥2,415
Conditioner | Price: ¥2,415
Body Lotion | Price: ¥3,465
Hand Cream | Price: ¥1,890

Lovely
A luxurious scent of Bulgarian rose. Essential oil from precious Damask roses helps to condition the skin. The sweet scent of chamomile hidden within the luxurious rose is a highlight.

Shower Gel | Price: ¥2,415
Bath Foam | Price: ¥2,415
Shampoo | Price: ¥2,415
Conditioner | Price: ¥2,415
Body Lotion | Price: ¥3,465
Hand Cream | Price: ¥1,890

Hage
A series of durable canvas, meaning "pasture" in Swedish. By weaving yarn manufactured by Hamdman's, a world-renowned supplier of Irish linen, using traditional methods at a textile mill in Kurashiki, Okayama, the result is a warm finish with excellent strength.

Travel Tote Bag (W410×D170×H360mm)
Price: ¥16,800
Gardening Tote Bag (W270×D140×H250mm)
Price: ¥9,975
Travel Pouch (W180×D130×H170mm)
Price: ¥4,830
Daily Pouch (W115×D80×H110mm)
Price: ¥3,675

Däck
A series using pre-dyed thick striped canvas. Originally developed for awning tents, this functional material is resistant to fading and excels in mold resistance, water repellency, UV protection, and durability. Stains can be easily removed with a damp cloth and detergent, making it suitable for daily use and outdoor activities.

Travel Tote Bag (W410×D170×H360mm)
Price: ¥16,800
Gardening Tote Bag (W270×D140×H250mm)
Price: ¥9,975
Travel Pouch (W180×D130×H170mm)
Price: ¥4,830
Daily Pouch (W115×D80×H110mm)
Price: ¥3,675

Nara helt naturligt