Is There a Secret to the Promotional Poster for the Album "PURPLE"?

For one week starting Monday, March 1st, two pillar wrap advertisements for Toko Furuuchi's second album since joining Avex, "PURPLE," displayed within Ginza Station will play music from the album via built-in speakers. Additionally, two other posters will feature sampler CDs of this album, available for anyone to take home.

Furthermore, the lipstick design used on the CD jacket is a Ginza-exclusive version, featuring YVES SAINT LAURENT's popular "Rouge Pur" No. 151 "Sweet Dark Purple" as its motif.

Among the special sampler CDs attached to the posters is a sticker for participation in YVES SAINT LAURENT's star product, "Radiant Touch," in-store monitor gift campaign, which begins simultaneously with the poster display on March 1st.

This collaboration between the album "PURPLE," designed as if a "Furuuchi Toko" brand lipstick were launched, and YSL delivers a new message merging music and cosmetics to the women working in Ginza.

YVES SAINT LAURENT Beauté
Tel. 03-6911-8563
http://www.ysl.com

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http://yslb.jp/