beyond organic Harbour City Store

do organic has begun sales at four "beyond organic" stores, which handle natural cosmetics, and one "Farm the Organic" spa, operated by the same company, targeting Hong Kong's sophisticated and affluent consumers. A total of five locations.

The flagship "Harbour City Store" uses special wood and a tree-based interior design to evoke the tranquility of being in nature. This aligns perfectly with do organic's concept of "conveying the true value of organic to modern women."

Since sales began last December, the brand has been well-received, particularly by Hong Kong's affluent demographic. The "Massage Pack (Massage Cream)" accounts for 30 percent of sales, a popular item also in Japan.

As the only Japanese organic skincare brand certified by global organic organizations (France's ECOCERT and COSMEBIO), the company plans to expand sales to Europe and Russia in the future.