SENSE OF HUMOUR | Introducing the New "BOHEMIAN Series"
SENSE OF HUMOUR
The beauty brand led by internationally active hairstylist KENICHI
SENSE OF HUMOUR Debuts the "BOHEMIAN Series"
From "SENSE OF HUMOUR," a beauty brand led by internationally active hairstylist KENICHI, comes the new "BOHEMIAN Series," inspired by the lifestyle of modern Gypsies and jet-setters. The line offers styling products that allow for a myriad of arrangements tailored to hair type and condition, alongside non-chemical shampoos and conditioners.
Text by KAJII Makoto (OPENERS)
Online Store to Launch Late November
KENICHI, who has moved his base of operations from London to Japan and is active in fashion magazines such as "Harper's BAZAAR" and "Figaro japan," launched "SENSE OF HUMOUR," offering unisex beauty items, alongside his work as a hairstylist.
The lineup includes hair styling products, shampoos, and conditioners. These not only enhance hair's beauty but also showcase a commitment to fragrance and ingredients. The sophisticated creativity is further evident in the visuals and packaging, designed by London's creative team "LAND AHOY DESIGN" (http://land-ahoy.com).
"BOHEMIAN SEA WATER" is a styling and base product used like a primer (foundation) in makeup. Applied as the first step in any styling routine, it tames hair, making it more manageable and improving the final quality.
Its quick-drying, water-based formula is non-sticky, allowing for effortless creation of relaxed, natural styles. It imparts a subtle, tousled texture and a hint of natural wave, achieving a loose yet refined, effortlessly chic look reminiscent of foreign hair. The fragrance is 100% naturally derived, offering a subtle, bohemian, and noble aroma.
"BOHEMIAN SHAMPOO" features a silky, rich lather despite its silicone-free formula. Its fine foam cleanses thoroughly yet gently, without stripping essential sebum from the scalp. It leaves hair feeling soft and smooth, even without conditioner. It is also safe for use on the body and face, suitable for infants.
"BOHEMIAN CONDITIONER" is an additive-free scalp and hair mask luxuriously formulated with 100% organic argan oil. Its moisturizing and emollient properties from argan oil improve scalp issues while nurturing hair to the tips, leaving it soft and healthy.
It also contains seven fruit extracts—hawthorn, Chinese date, grapefruit, apple, lime juice, orange juice, and lemon juice—to help normalize scalp turnover. These improve issues like dandruff, while four plant oils provide anti-aging benefits. Once hair feels sufficiently moisturized and manageable with shampoo alone, this can be used as a weekly special treatment depending on hair and scalp condition.
Inquiries
SENSE OF HUMOUR
2-39-3 Sendagaya, Shibuya-ku, Tokyo 502
Tel. 03-6434-5573
SENSE OF HUMOUR ONLINE STORE
http://sense-of-humour.com/
Hairstylist KENICHI
http://kenichihair.com/