From La Prairie's Platinum Collection comes a superior eye care item that transforms the future of your eye area. Launched on October 10 (Friday), the new "Eye Essence P.T. Rare" is a serum specifically for the eye area, focusing on the skin benefits of platinum, a rare and precious metal. It is formulated with the new ingredient "Platinum Peptide," a combination of platinum particles and peptides that enhance skin firmness, along with abundant beauty ingredients that provide brightening effects, hydration, and protection. It addresses complex adult skin concerns such as dullness, fine lines caused by dryness, and loss of firmness, to achieve a vibrant, youthful eye area that defies age. The rich, viscous essence provides a tangible effect from the moment of application. Its fresh firmness brightens the expression, rejuvenating youthfulness.

Eye Essence P.T. Rare [15mL] ¥39,900 (excluding tax) La Prairie 0120-223-887 www.laprairie.com/jp