BEAUTY / NEWS
December 18, 2014

AVON | Enhanced firmness, radiance, and moisture. Skincare powered by yeast, evolved with a new formula.


AVON


Enhanced Yeast Power Skincare for Greater Firmness, Radiance, and Moisture.



AVON's yeast-based cosmetic line, "Mission Y," has been renewed with a new formula. The skincare range, including a facial cleanser, lotion, milk, and cream, was newly released on October 8th (Wednesday). Since the series' debut in 1986, "Mission Y" has evolved with a new formula designed to efficiently deliver the functions found within its proprietary Y-yeast extract to the skin. This evolution stems from extensive yeast research over many years, which has elucidated various functions within the Y-yeast extract related to the skin's future. Furthermore, to ensure the effective use of the Y-yeast extract in daily care, each item's functionality has been refined, completing the "Change Skin Program" design. This program consists of four steps: drawing in, providing, retaining, and enhancing.The "Cleansing Foam" prepares the skin to draw in the Y-yeast extract, followed by the "Lotion" which generously provides it. The "Milk" then retains the moisture, and finally, the "Cream" completes the regimen by enhancing the effects of the Y-yeast extract. The gentle feel on the skin is also a result of the new formula. It's comfortable and simple, yet delivers an unprecedented sense of firmness, radiance, and moisture that is truly impressive.

Mission Y Cleansing Foam [100g] ¥3,700, Lotion [150mL] ¥4,500, Milk [100mL] ¥4,500, Cream [30g] ¥5,000 (all prices exclude tax). AVON Products, Inc. 0120-100-201 http://shop.avon.co.jp