POLA’s premier brand, the RED series of B.A, has been reimagined this autumn. Introducing the new "RED B.A," launching October 4th, which guides your skin to a state of pure clarity. Since its debut in 2011, B.A RED has offered highly effective items targeting the late twenties and beyond, the initial stage of aging. Now, it has evolved into a more potent "RED B.A," focusing on the relationship between psychological stress and the skin. This development was inspired by the modern woman, who juggles various roles and responsibilities. New research reveals that psychological stress diminishes dermal collagen, which is responsible for elasticity, leading to reduced skin resilience. In response, POLA has newly developed "BA Liquid E," a proprietary complex ingredient that supports supple, bouncy skin. This key ingredient is incorporated alongside POLA's carefully selected moisturizing agents, creating a skincare line that leads to resilient, radiant skin. The collection comprises six items: a cleansing cream, face wash, lotion, milk, and cream. The cream melts with body heat, the foam is rich, the textures are dense and spreadable, and the fragrance, a fusion of rich fruits and elegant florals, is exquisitely comforting, further enhancing the desire to become more beautiful.

RED B.A Cleansing Cream [120g] ¥5,500, Wash [100g] ¥5,000, Massage Cream [80g] ¥7,000, Lotion [120mL] ¥10,000, Milk [80mL] ¥10,000, Cream [30g] ¥15,000 (all prices exclude tax). POLA 0120-117-111 www.pola.co.jp