The Goal: To Rest, Recover, and Revitalize Both Skin and Mind

Time Management Essence is a high-performance cosmetic liquid that condenses the functions of a booster (to enhance skin penetration), lotion, serum, and emulsion into one bottle. Used immediately after cleansing, it is a new concept in skincare that fuses distinct elements of "phyto-bio-organic" based on a unique skincare philosophy, making it suitable for all genders, ages, and skin types.

While delivering tangible power, it contains no alcohol that could irritate the skin. Through proprietary technology, it achieves a refreshing, lotion-like absorption and a luxurious, serum-like skin feel. We spoke with Yuki Machida, oltana's Creative Director, about this innovative item that caters to all skincare needs, from simple routines to advanced anti-aging care, and can be freely combined with existing skincare products.

──What is the inspiration behind the product name "SKIN-MEDITATION Time Management Essence"?

oltana, and specifically the Time Management Essence, was created with the busy modern person in mind. It is designed to be particularly effective for those experiencing sleep deprivation, fatigue, or mental stress. Furthermore, oltana is formulated to act not only on the skin but also on the mind. Our aim with oltana is to provide rest, recovery, and revitalization for both skin and spirit.

Modern individuals, often lacking time for self-reflection, can become irritable, feel overwhelmed by time, and appear fatigued or even negative due to stress. Our sub-brand name, "Skin Meditation," reflects this concept: a positive skincare ritual that allows users to reconnect with themselves, even for a short time, by closing their eyes, feeling the hydration and absorption on their skin, and taking slow, deep breaths. It's a way to reset tired skin and stress, both morning and night.

──Why did you choose a "high-performance cosmetic liquid" as the first product?

Because we were confident it would be a foundational, multi-functional item that would be loved for a long time. The "Time Management Essence," as the signature item of oltana, is not just high-performance but also multi-functional. It delivers comprehensive anti-aging care in a single bottle. Its time-management design, with distinct actions for day and night, protects the skin from UV rays and environmental damage during the day, and enhances the skin's natural repair functions at night. Additionally, its complex moisturizing effect, achieved through our proprietary Hydro-Clathrate formula, provides long-lasting hydration and protects the skin from dryness.

It caters to diverse skincare needs, balancing the desire for time-saving and immediate results with a longing for natural power and relaxation. It's a friendly cosmetic that can be enjoyed in combination with any skincare brand. We also dedicated significant time to developing a high-quality, stable formula that can be used with confidence by those with sensitive or unstable skin.

It All Began with an Encounter with Shu Uemura

──You mentioned it was "born after 12 years of development." Could you tell us about that journey?

It all started about 12 years ago when I met Shu Uemura and shared my vision for the "oltana" brand. He highly appreciated the concept of an alternative power cosmetic focused on the relationship between fatigue and aging, and of high-performance skincare sold online. This transformed "oltana" from a mere dream into a tangible goal and prompted my transition from the creative industry to the marketing world.

Since then, I've been involved in marketing and product development for a wide range of brands, from prestige to organic. Then, about two and a half years ago, Yuko Isami, who has extensive experience in brand marketing at multinational corporations, joined us as Marketing Director. Together, we launched "oltana."

──You describe it as "genderless, ageless, and for all skin types." Who would you recommend it to?

We want people who are searching for effective skincare that delivers tangible results and can be used consistently to try it. "oltana" is an evidence-based cosmetic developed by a team of experts with extensive experience in product development within the cosmetics industry, including formulation development for world-renowned prestige skincare brands. It is based on the latest skin science and scientific evidence. We also recommend "oltana," our alternative power cosmetic, to those who have tried many different skincare products and become "cosmetic gypsies," as well as those who love natural and organic options but also need the high performance of prestige or luxury skincare.

"oltana" is compatible with all types of skincare brands and products. If you have a favorite skincare routine, you can elevate its performance by applying "Time Management Essence" twice after cleansing, and then freely combining it with your preferred serums and creams. We hope you enjoy the experience while achieving noticeable results, whether you combine it with organic and natural skincare items or with luxurious, prestige creams.