MiMC introduces its first skincare line, "Beauty Bio Fighter." The refreshing, light lotion and the rich, viscous serum for adult skin aged 35 and over debuted on September 10th. MiMC, known for creating cosmetics that "care for skin through makeup," aimed this autumn to cultivate morning skin that can withstand damage. Believing that beauty replenishment is essential in the morning, before facing the day's stresses from UV rays, dryness, and pollution, they perfected "Beauty Bio Fighter" to reach deep within the skin. The system consists of two steps: lotion plus serum. First, replenish moisture with the lotion "Pure Fruity." Featuring "Pycnogenol," a natural ingredient with excellent antioxidant properties, as a key component, this yellow lotion, infused with fruit and herb extracts and fermented ingredients, is as fresh and rich as a smoothie. It rapidly penetrates dry skin, supporting the foundation for skin that can fight back. While its texture is light, it leaves the skin feeling moisturized, providing sufficient results for younger skin on its own. However, for adult skin facing deeper concerns that increase from age 35, an additional step with the rich, luxurious "Princess Care" is recommended. This red serum, packed with potent natural beauty ingredients including "Princess Care Extract," has a rich, viscous texture, feeling and finishing like a serum. It addresses adult skin concerns such as dryness, irritation, wrinkles, and sagging, leading to strong, beautiful skin.

Beauty Bio Fighter Pure Fruity [155mL] ¥3700, Princess Care [150mL] ¥5000 (all before tax). MiMC Tel. 03-6421-4211 www.mimc.co.jp