Takakura | The Latest Items for Pet and Owner Comfort and Safety
BEAUTY / NEWS
May 28, 2015

Takakura | The Latest Items for Pet and Owner Comfort and Safety


Takakura | Takakura New Industry


Applying development skills for human items, a new brand themed "Dogs and Aromas" is born!


Comfortable and safe daily items for both pets and owners


We want to choose pet items by the same standards we use when choosing for ourselves.──Takakura New Industry, which insists on natural and organic items that embody and propose such owner sentiments, has launched "DOG AROMA," a new blend from a specialist in dog aroma research. In addition to the first items, three types of "DOG AROMA mist," we introduce daily items for pets.



Text by KAJII Makoto (OPENERS)




"DOG AROMA mist" solves dog concerns with natural aromas



Motion sickness, boosting energy and vitality, preventing excessive barking──The new blend "DOG AROMA" was born from the desire to comfortably resolve the concerns of our beloved dogs, not just those of their owners.

Takakura New Industry, which has been involved with human-use aromas for 20 years, has appointed a dog aroma specialist and realized a collaboration with its own dog concierges.

Azusa Yano, who runs the natural aroma shop "Lingalindga Soap" in New Zealand and has been researching aromatherapy for animals such as dogs for over 10 years, was brought in as the blender. Kayoko Takasugi, who independently works as an animal consultant after 16 years involved in the operation of Mutsugoro Animal Kingdom, took on the role of producer.

The three types of dog aroma mists for dogs are now complete: "Energy On!" for boosting energy and vitality, "Go! Go! drive" for preventing motion sickness, and "Stop! barking" for preventing excessive barking (pictured from left, bottom right).


Takakura New Industry | Dog Aroma 02

Takakura New Industry | Dog Aroma 03




Alcohol-free pet ear cleansing solution, newly released



From the "kirei water" series, which achieves all kinds of cleanliness with just a single spray and uses only plant-derived ingredients and food additive-grade natural components, the ear cleansing solution "Ear Clean" gently removes ear dirt and leaves a fresh scent. It will be sold on November 1st (Saturday). It's ideal for easy care when concerned about your pet's ear dirt or odor.


Takakura New Industry | Dog Aroma 04

Takakura New Industry | Dog Aroma 05




Popular for its refreshing tea tree scent after shampooing



The long-selling products from "A.P.D.C. (Active Pet with Delight and Comfort)," Takakura New Industry's representative natural care brand for pets, are a shampoo and conditioner primarily made from 100% pesticide-free tea tree. Developed jointly by experienced dog owners who have lived with dogs for many years and Australian phytochemists. The lineup features products meticulously crafted with high-quality ingredients and essential oil fragrances.


Takakura New Industry | Dog Aroma 07

Takakura New Industry | Dog Aroma 09




The shampoo contains six plant-based ingredients, including tea tree with deodorizing and anti-inflammatory effects, as well as seaweed moisturizing ingredients. It gently cleanses your beloved dog, leading to fluffy, shiny fur.

The conditioner, designed for a balanced, moist, and shiny finish, uses red algae extract and plant-derived hyaluronic acid to maintain fur and skin moisture, naturally finishing the coat and conditioning the skin.

Takakura New Industry
http://www.takakura.co.jp/