Miharayasuhiro | Brand's First Fragrance "RAIN FOREST"

MIHARAYASUHIRO

A scent crafted from essential oils and organic fragrance ingredients, designed to relax the internal organs.

The brand's first fragrance, "RAIN FOREST," is released.

This fragrance offers the tart essence of passionfruit, rather than the sweet and charming image often associated with fruits.──"MIHARAYASUHIRO" has collaborated with "SHIGETA," an organic cosmetic brand based in Paris, to develop a new fragrance, "RAIN FOREST Eau de Toilette," inspired by the scent of the forest. It is available at MIHARAYASUHIRO directly managed stores and other select retailers.

Photographs by JAMANDFIXText by KAJII Makoto (OPENERS)

A perfume unveiled during Paris Men's Fashion Week

Tropical rainforests, which support 40 percent of the Earth's oxygen, have shrunk from 14 percent to 6 percent of the land surface. More than half of all species on Earth inhabit these rainforests, and they may disappear within 40 years. Confronted with the true power of nature, I believe we absolutely cannot turn away. I pray that as many people as possible will remember "RAIN FOREST" through the deep scent of the forest.── YASUHIRO MIHARA

The brand's first perfume, "RAIN FOREST," is composed of essential oils and organic fragrance ingredients, utilizing "lemon" for refreshment and detoxification, "grapefruit" for fatigue and anxiety relief and detoxification, and "galbanum" for its stimulating properties.

With a moist, fresh green scent reminiscent of the Amazon and the aroma of passionfruit, it strikes a balance between wild and fruity notes, exuding a sense of femininity within its strength.

A portion of the proceeds from the sale of this perfume will be donated to "PRESENT TREE," a citizen-led forest restoration project.

"RAIN FOREST Eau de Toilette"
Volume | 50mL
Price | 9,720 yen

MIHARAYASUHIRO TOKYO
1F GATE SQUARE, 5-2-14 Jingumae, Shibuya-ku, Tokyo
Tel. 03-5778-0675
www.miharayasuhiro.jp