Aubrey Organics, the American natural cosmetics brand that incorporates folk remedies from around the world, is giving its skincare line a major renewal. With new packaging, the products will be released on Thursday, September 18th. While the core concept remains the same, Aubrey's skincare has evolved in three key ways. First, the skin-beautifying effects have been enhanced. Three new, highly anticipated ingredients have been added, including "beet root extract," known for its excellent moisturizing properties. Second, new bottles have been adopted. The toner now comes in a functional spray bottle, while the emulsion and other products are housed in airtight, airless bottles, making them more user-friendly and giving the design a fresh look. Third, the lineup has evolved. In addition to the previous classification by skin type, a new perspective of "purpose-based" selection has been added to address skin conditions as they arise, resulting in a reborn lineup of five distinct lines. For example, for skin concerned with dryness or aging, there is "Rosa Mosqueta," formulated with organic rosehip oil, and for delicate skin prone to irritation, there is "Sea Aster," formulated with aloe and sea aster. Of course, it's also fine to use products from different lines together. The thoughtful expansion, allowing for the addition of masks, oils, eye creams, and more as needed, is also a welcome feature.

Rosa Mosqueta Cleanser [100mL] ¥2000, Toner [100mL] ¥2000, Moisturizer [50mL] ¥3000, Mask [89mL] ¥2000 (all prices exclude tax), and more. Mitoku 0120-744-441 www.31095.jp