An Unprecedented Variety of Colors & Textures

ADDICTION is a new cosmetic brand that is capturing attention, created for all women, regardless of age, who seek their own unique style. The Creative Director is AYAKO, a Japanese makeup artist based in New York. Her work with top-tier celebrities has even spawned a superstition: "When she does makeup, they always win an Oscar or Grammy." Her presence and creations continue to captivate people worldwide.

ADDICTION, created by AYAKO, possesses a unique worldview and proposes "special, personal makeup" that highlights individuality for today's women who actively navigate the world like jet-setters and wish to "be beautiful anytime, anywhere."

An unprecedented variety of colors and textures. Simple yet chic packaging that exudes adult sophistication. Flawless, luxurious, and high-quality finishes, as if custom-made. Yet, they are easy to use, allowing anyone to apply makeup quickly and efficiently. The essence of the makeup that supports celebrities is incorporated throughout, heightening anticipation for this innovative makeup that fulfills all the desires of modern women striving for beauty.

From Point Makeup to Base Makeup: A Meticulous Range of 27 Items in 108 Varieties

The product lineup is extensive, featuring 27 categories and 108 varieties. This includes point makeup items such as eyeshadows in 33 colors and lipsticks in 17 shades, base makeup items like tinted foundations and various concealers, makeup tools including eyeshadow tips and brushes, and even skincare items like refresh mists.

For example, the eyeshadows offer six shades each in white, beige, brown, and black alone. Even within the same color, they are available in variations of matte, pearl, metallic, and sparkle finishes, each with a different texture and luminosity.
The same applies to the lipsticks. In addition to the color type that delivers vivid, true-to-appearance color, there are sheer and pearl types available. The quality is so refined that you'll understand AYAKO's dedication the moment you apply it to your lips.
Concealers are offered with meticulous attention to detail, including a cream type with enhanced coverage, a pen-type ideal for touch-ups, and a professional-grade compact type that allows for adjustable coverage.

Truly haute couture. You can achieve your own special makeup by coordinating the perfect colors and textures for yourself.

The Ideal Woman: One Whose Presence Radiates Naturally

AYAKO states that to find one's own "beauty" and "style," the first step is "to focus on and accentuate the beauty each person possesses, rather than finding and hiding flaws."
An open-minded approach to enjoying dramatic transformations with simple steps is the first step towards beauty. The personal beauty gained through this process eventually transforms into a magical "confidence" that turns even flaws into charms. The result is one's own unique "style."

The goal is to be someone whose presence naturally radiates. ADDICTION makes everything women desire possible, creating styles that maximize each individual's unique personality.

Stores
Isetan Shinjuku Store (Opens July 15th)
Daimaru Kobe Store (Opens July 23rd)

<Eye Makeup Items>
Addiction Eyeshadow
Price | ¥2,100 - 33 colors
Addiction Eyeshadow Primer
Price | ¥2,940
Addiction Mascara
Price | ¥3,360
Addiction Eyeliner Pencil
Price | ¥2,625 - 2 colors
Addiction Eyebrow Pencil
Price | ¥1,260 - 2 colors (Separate holder ¥1,890)

<Lip Items>
Addiction Lipstick
Price | ¥2,940 - 17 colors
Addiction Lip Gloss
Price | ¥2,625 - 16 colors
Addiction Lip Liner Pencil
Price | ¥1,575 - 3 colors (Separate holder ¥2,100)

<Blush>
Addiction Blush
Price | ¥2,940 - 8 colors

<Foundation>
Addiction Tinted Moisturizer
Price | ¥4,725 - Volume | 30g - 5 colors - SPF12/PA+

<Makeup Base>
Addiction Primer
Price | ¥3,990 - Volume | 30g - SPF20/PA++

<Concealer>
Addiction Perfect Concealer Covering
Price | ¥3,150 - 2 colors
Addiction Perfect Concealer Compact
Price | ¥4,725
Addiction Perfect Concealer Touch-up
Price | ¥3,675 - 2 colors

<Pressed Powder>
Addiction Natural Veil Powder
Price | ¥4,200 - 2 colors

<Powder Brush>
Addiction Natural Veil Brush
Price | ¥6,300

<Refresh Mist>
Addiction Misty On
Price | ¥2,940 - Volume | 50ml

<Eye Makeup Remover>
Addiction Eye Makeup Remover
Price | ¥2,100 - Volume | 100ml

<Compact Case>
Addiction Compact Case I
Price | ¥1,050
Addiction Compact Case II
Price | ¥1,575

<Compact Case Tips & Brushes>
Addiction Eyeshadow Tip
Price | ¥210
Addiction Eyeshadow Tip & Brush
Price | ¥315
Addiction Cream Eyeshadow Tip
Price | ¥315
Addiction Blush Brush S
Price | ¥420
Addiction Blush Brush
Price | ¥630

Addiction
03-3273-2979
http://www.addiction-beauty.com