The Culture of Fragrance, Cultivated in Florence

The history of Santa Maria Novella, the world's oldest pharmacy, began in 1221 when Dominican monks at the Santa Maria Novella convent in Florence started preparing medicines, ointments, and analgesics in the convent's pharmacy, using herbs and flowers they cultivated themselves.

Over its nearly 800-year history, the fragrant products born from these natural herbs have created numerous legends, including the "Queen's Water," the origin of Eau de Cologne. The reason for its enduring support from successive European royalty and modern celebrities alike lies in the profound culture and rationale behind all its products, not least its fragrances.

For centuries, the brand has steadfastly adhered to its commitment to the highest quality and ingredients, rigorously using naturally cultivated herbs and oils. This unwavering dedication has allowed it to maintain and offer timeless quality throughout its long history. Furthermore, all products are meticulously researched and produced under modern quality control standards to deliver optimal results, maximizing their efficacy and benefits.

Santa Maria Novella Daimaru Tokyo will be located in the "Lifestyle Proposal Zone" on the second floor's cosmetics floor at Daimaru Tokyo Store. While conveying the atmosphere of its Florentine flagship, this more accessible space allows visitors to discover a rich selection of products, including Eau de Cologne, soaps, and body care items.

Herbal Waters with Historic Recipes
Acqua di Santa Maria Novella to be Gifted to 100 People

Acqua di Santa Maria Novella is a historic product that has been continuously manufactured within the pharmacy based on a recipe recorded in 1614 by Fra Angiolo Marchissi, the first apothecary. It has been produced without interruption to this day.
It is a concentrated essence of signature herbs, such as spearmint, peppermint, Ceylon cinnamon, and Santa Maria herb, which have been used in the pharmacy for centuries and are said to evoke a sense of relaxation.