BEAUTY /
NEWS
March 19, 2015
Beauty by C. E. V. O. Pitanga Makes Its Japan Debut
Where Amazonian Mystique Meets Cutting-Edge Technology
Beauty by C. Ivo Pitanguy Arrives in Japan
Brazil, a nation renowned for its beauty, naturally boasts women with a high level of aesthetic awareness. It is in this country that "Beauty by C. Ivo Pitanguy" was born. This anti-aging facial care line, which has garnered high praise in Europe and America since its launch, has now made its long-awaited debut in Japan this March.
Doctor Cosmetics: A Vision from a Father-Daughter Duo of Surgical Authority and Psychotherapy
In Brazil, Professor Ivo Pitanguy has dedicated over 45 years to enhancing women's beauty. Hailed as "Michelangelo with a Scalpel" and the "Father of Plastic Surgery," he is a world-renowned authority in reconstructive and plastic surgery. Founded by the professor in 1963, "Clínica Ivo Pitanguy" has become a focal point of attention from Europe and America, offering skin treatments utilizing state-of-the-art facilities, innovative techniques, and the latest dermatological cosmetics.
The professor's beloved daughter, Dr. Gisela Pitanguy, supports her father's monumental work as a psychotherapist. She leads the "Nucleo de Saude e Beleza (Center for Health and Beauty)," established subsequent to "Clínica Ivo Pitanguy," overseeing the treatment team. The father and daughter share a conviction: "To offer everyone the chance to approach their ideal image." At this center, a team comprising dermatologists, biologists, and aesthetic specialists formulates and manufactures cosmetics tailored to each patient undergoing reconstructive or aesthetic surgery.
"Beauty by C. Ivo Pitanguy" is the brand born from these very cosmetics, created for women worldwide who pursue beauty.
PREVIOUS: A Skincare Line Specialized in Anti-Aging
"PREVIOUS" is the facial care line from "Beauty by C. Ivo Pitanguy," known for its high efficacy and safety. The ingredients used in its products are manufactured based on Pitanguy's philosophy of "pursuit of efficacy" and "protection of nature and life." As a brand originating from Brazil, the cradle of life, environmental protection is paramount in raw material sourcing. Consideration for local communities is also a priority, and no animal testing is conducted.
The rare plant "Centella Asiatica," found in India and Africa, is carefully harvested under these stringent conditions. Its components, which promote collagen production, strengthen skin tissue cohesion, and impart moisture and firmness to the skin, are the core of "PREVIOUS."
Meanwhile, four types of peptides, born from advanced technology, are blended differently depending on the product's purpose. Developed uniquely by Professor Ivo, applying a Nobel Prize-winning synthesis method, these four peptides efficiently combat aging.
In addition, the line features plant extracts such as the currently trending Arvingia (containing components that inhibit the secretion of carbohydrate-digesting enzymes), ginkgo, and dock, along with minerals, amino acids, and essential oils known for their aromatherapy benefits. "Beauty by C. Ivo Pitanguy PREVIOUS," with each ingredient meticulously balanced, is sure to elevate your daily skincare routine.
Moisturizing Cream
REBALANCING FORMULA／
Crème Rééquilibrante
Contents: 50ml
Price: ¥32,550
Ideal for skin experiencing severe dryness. This rich yet non-greasy cream deeply moisturizes and smooths the skin. Key ingredients like Tripeptide (Pt3), along with olive leaf extract, nourish the skin.
Firming Cream
FACE LIFTING FORMULA／
Crème Liftante
Contents: 50ml
Price: ¥29,400
For those concerned about their facial contours. Its light, refreshing texture hydrates and firms the skin, beautifully defining the face line. Key ingredients like Hexapeptide (Pt6), combined with coffee extract and seaweed extract, firm the skin, while avocado oil retains moisture.
Neck Cream
NECK LIFTING FORMULA／
Crème Cou et Décolleté
Contents: 50ml
Price: ¥25,200
A highly effective product for the neck and décolleté, areas prone to showing age. It leads to incredibly smooth, touchable skin. Hexapeptide (Pt6) and other key ingredients, along with Orbignya oil for nourishment and dock extract for a healthy complexion, are blended to perfection.
Eye Contour Lifting Gel
EYECONTOUR LIFTING GEL
／
Gel Contour des Yeux
Contents: 15ml
Price: ¥21,000
A specialized gel that provides a deeply moisturized feel, as if enveloped in a veil of hydration, to care for the eye area. Tetrapeptide (Pt4) and Cafeisilane help to firm the skin, revealing brighter eyes. Its cool sensation and the scent of orange blossom water enhance its refreshing effect. Colorant-free, fragrance-free.
Revitalizing Cream
INSTANT LIFTING CURE／
Soin Éclair Liftant
Contents: 50ml
Price: ¥37,800
A special gel cream for tired skin. This formula is densely packed with nourishing and moisturizing ingredients such as Hexapeptide (Pt6), shea butter, and squalane extract. With a light, fresh feel, it aims to restore skin's inner radiance.
Lifting Serum
LIFTING SERUM／
Sérum Liftant
Contents: 30ml
Price: ¥28,350
A concentrated treatment for immediate firming effects. Hexapeptide (Pt6), along with plant extracts like Aloe Barbadensis and minerals, boosts skin elasticity and restores youthful firmness. Its easily absorbed, spreadable texture is a key feature. Colorant-free, fragrance-free.
Nighttime Serum
LIGHTENING SERUM／
Sérum Éclaircissant
Contents: 30ml
Price: ¥26,250
For those seeking a brighter complexion. This fast-absorbing gel is highly concentrated with Tripeptide (Pt3) and potent botanical extracts, including mulberry, dock, and licorice. It works overnight to address damage from UV rays and other stressors. Colorant-free, fragrance-free.
Mask
DERMOMASK／Masque
Ressourçant Visage
Contents: 5 x 15ml
Price: ¥18,900
A novel mask that provides a sense of relaxation and fulfillment akin to a spa treatment. Tripeptide (Pt3), combined with premium white clay, beeswax, and botanical oils, balances the skin and enhances its firmness. After use, skin appears visibly brighter and more elastic.
Cleansing Scrub Powder
EXFOLIATING POWDER／
Poudre Exfoliante
Contents: 75ml
Price: ¥15,750
This scrub powder offers gentle organic exfoliation and cleansing simultaneously. The ultra-fine powder transforms into a creamy texture upon contact with water. Microcrystalline cellulose and enzymes remove skin impurities, while Vitamin C and botanical extracts impart softness and a velvety radiance.
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