PLAZA GINZA Reopens!
PLAZA GINZA
PLAZA GINZA Reopens After 41 Years
Tokyo's Ginza district is currently one of the city's most vibrant areas. Here, PLAZA Ginza, a long-standing landmark, has been reborn.
Renowned for its curated selection of fun and novel products from around the world, and its convenient direct connection to the Ginza subway station, this store has been a favorite among men and women alike. After more than 40 years since its opening, it has undergone a major renovation.
With a concept of "GINZA STYLE," the store aims to empower mature women who are sensitive to trends and information yet value their individuality, encouraging them to freely express their personal style through imported lifestyle goods.
By Rei Watanabephoto by Jamandfix
Introducing Featured Brands & Items!
Makeup brands include LOLA and Vivienne Westwood, offering a lineup that will satisfy even highly discerning
women.
Many new brands are also featured, with skincare lines from Carole Franck, Dr.Hauschka, ALLISON, Biorista, MARIANA CHICET, and MARTINA, among other brands rarely found in self-service stores.
It's been a month since the reopening. What are the most popular items? We asked Ayano Nakanishi from the PR department about the items that have caught everyone's attention.
"Perhaps due to the Ginza location, we're seeing a lot of discerning customers, both men and women. Both 'Carole Franck' and 'Koh Gen Do' are reputable cosmetic brands originating from professional salons, and this is their first venture into a self-service store like PLAZA GINZA. We have testers available, so customers can easily try them out."
Discover the French aromatherapy skincare brand 'Carole Franck' in our LOHAS corner.
The star products, "Aroma Essences" (15ml each, 5 types), are incredibly popular. "Essentia Apaisant" ¥11,550, "Essentia Rafraichissant" ¥11,550, "Fluide Délice" ¥13,650, "Huile Vitalisant" ¥9,450, "Concentré Aromatique" ¥9,450.
Koh Gen Do, well-known for its base makeup, also offers a popular skincare line.
The lineup includes six items such as "Cleansing Cream" (125g, ¥4,400), "Clean Foam" (125g, ¥3,800), "Essence" (30ml, ¥8,800), and "Skin Lotion" (150ml, ¥5,800).
In conjunction with this renovation, "Fruits & Passion" has opened as an "in-shop" concept.
This shop, with over 150 stores primarily in Canada, makes its debut in Japan. Its 13 collections, offered under the concept of "Lifestyle & Beauty," all emphasize plant-based ingredients and fragrances.
Following its renovation, PLAZA GINZA now exudes a more mature ambiance, adorned in black and green. Amidst this transformed interior, we discovered some charming plush toys!
The playful spirit has certainly been passed down.
PLAZA GINZA
5-3-1 Ginza, Chuo-ku, Tokyo Sony Building B2F/B1F
Tel. 03-3575-2525
Hours: 11:00 AM - 9:00 PM
Irregular holidays