BEAUTY /
NEWS
March 30, 2016
CHANEL | Limited Edition Release of New Fragrance "COCO NOIR"
A Chanel Fragrance Experience Arrives at Hankyu Umeda Main Store
Limited Edition "COCO NOIR" Eau de Parfum Launch
In 2012, COCO NOIR EAU DE PARFUM" was born.—And on September 5th, "Coco Noir," a fragrance embodying the dazzling radiance of starlight against the deepest black, was introduced as an eau de parfum. To commemorate this launch, Chanel is hosting "Art du Parfumage" at the Chanel Fragrance Corner on the first floor of Hankyu Umeda Main Store until October 16th (Thursday). This immersive program offers a luxurious experience.
Text by KAJII Makoto (OPENERS)
A New Chapter in the Legend of Chanel and Black
From Venice, an Oriental Journey into the Night—Chanel's exclusive perfumer, Jacques Polge, has captured the nocturnal allure of Venice, a city beloved by Mademoiselle Chanel, in the iconic fragrance "Coco Noir." Now, this scent is presented as an eau de parfum, encased in a luminous, jet-black bottle, embodying a luminous oriental note.
Regarding the eau de parfum, housed in its mysteriously radiant black bottle, perfumer Jacques Polge states, "The olfactory trail of this fragrance expresses a bold, baroque sensibility with a modern twist. This is achieved through the abundant richness of vanilla and the smooth sensuality of sandalwood."
The soft, sensual notes of New Caledonian sandalwood and Bourbon vanilla create a velvety texture, conveying a subtly shimmering, majestic sweetness that blossoms into a distinctive personality.
The "Coco Noir" eau de parfum is available in limited quantities at Chanel Ginza, Omotesando Chanel Boutique, Isetan Shinjuku, Yokohama Takashimaya, Hankyu Umeda Main Store, Osaka Takashimaya, Kyoto Takashimaya, and Matsuzakaya Nagoya.
Experience the Allure of Chanel Fragrance in Classic Bottles
The in-store program "Art du Parfumage," where one can experience Chanel's world of fragrance, derives its name from the French phrase meaning "the art of wearing fragrance" or "the ritual of wearing scent."
This valuable program allows visitors to appreciate the high quality and beauty of Chanel fragrances through the "eau de parfum" and explore aspects not typically showcased in stores.
This program is exclusively available at stores with the "Espace Parfum" concept (Hankyu Umeda Main Store 1F, Kyoto Takashimaya, Osaka Takashimaya, Yokohama Takashimaya, Isetan Shinjuku, Matsuzakaya Nagoya). Visitors can fully enjoy the charm of the fragrances through experiences like scent diffusion using ceramic blotters called "Ceramic Mouillettes" and insights into the stories behind the scents shared by sales associates designated as "Fragrance Leaders."
Notably, the "Chanel Fragrance Corner" on the first floor of Hankyu Umeda Main Store is a dedicated space for fragrances, offering deeper explanations of Coco Noir and more (inquire about program schedules at other locations).
Chanel Customer Care Center (Fragrance & Cosmetics)
0120-525-519
http://www.chanel.com/


