Launching November 5: Chanel's First Men's Makeup Line, "Boy de Chanel" | CHANEL

CHANEL

Introducing Chanel's First Men's Makeup Line

CHANEL is launching its first-ever makeup line for men. Titled "Boy de Chanel," the collection has already seen a先行発売 (pre-release) in Korea since September. In Japan, sales will commence on the online boutique starting Monday, November 5th. A rollout to select stores is planned for Friday, January 25th, 2019.

Text by YOSHIDA Miho

Featuring Foundation, Lip Balm, and Brow Pencil

Housed in simple, midnight blue packaging, the "Boy de Chanel" collection comprises a foundation, a lip balm, and an eyebrow pencil.

These three items naturally yet effectively conceal imperfections, bestowing a refined appearance and confidence. Each product features a delicate formula for a natural finish that lasts.

Chanel's new makeup line, "Boy de Chanel," is born from the belief that beauty transcends gender and is, in fact, a matter of style. This launch promises to usher in new values.