BEAUTY / NEWS
January 8, 2015

shu uemura | A cream foundation that achieves both radiance and coverage, while resisting dullness.



shu uemura


A Cream Foundation That Achieves Both Radiance and Coverage, While Resisting Dullness





This autumn, a highly anticipated new addition has joined The Lightbulb Foundation, known for its dual power of coverage and natural radiance. It launched on Friday, August 22nd. Following the dewy radiance of the fluid and the porcelain-like glow of the powder, this new family member is a cream foundation offering a satin-like sheen. Its true strength lies in addressing makeup dullness, a common concern for many women. Shu Uemura believes that changes in skin condition due to moisture evaporation cause dullness, and has thus developed the "non-water formula" The Lightbulb Oleo Pact Foundation. It boasts high coverage, a natural glow, and thanks to its non-water design, it resists dullness and feels incredibly lightweight. You'll be convinced once you try it. Naturally, like its fluid and powder counterparts, a dedicated sponge has been newly developed. This unique dome-shaped sponge, with its rounded surface, is a marvel for creating seamless, natural gradients without streaks. Prepare to be amazed by the radiant skin you achieve with a quick application.



The Lightbulb Oleo Pact Foundation SPF25・PA+++, available in 16 shades, ¥5,500; The Lightbulb Dome Sponge, ¥650 (all prices excluding tax)
Shu Uemura Tel. 03-6911-8560 www.shuuemua.jp