The chance to become more beautiful is right after cleansing! SONIA RYKIEL BEAUTÉ, which proposes post-cleansing "activate" care, is launching a limited edition coffret for Autumn/Winter 2014 from its popular serum, "Idéal Première." The set includes a full-size "Idéal Première" to support the skin's natural functions and lead to hydrated skin, along with travel sizes of the rosemary water-infused toner "Skin Balancing Lotion" and the high-performance cream with white truffle extract, "The Cream," plus an original pouch. Available in three types tailored to specific concerns, launching September 1st (Monday). "Idéal Première Parfait" is for women beginning to consider anti-aging. It quickly delivers hydrating ingredients and helps prevent damage before it occurs. For those serious about anti-aging, there's "Idéal Première Fermeté." Formulated with carefully selected ingredients offering high moisturizing effects, it generously treats troubled skin. For women aiming for radiant clarity, "Idéal Première Blanc" is recommended. It contains kojic acid as a whitening active ingredient. With a focus on both whitening and anti-aging, it approaches the skin's natural brightness. Strong, beautiful, and dewy. Select a limited edition coffret tailored to your desired skin and achieve your strongest bare skin, ready to face winter dryness and dullness.

Idéal Première Parfait ¥6,000, Idéal Première Fermeté ¥10,000, Idéal Première Blanc ¥10,000 SONIA RYKIEL BEAUTÉ0120-074-064 www.soniarykiel-cosmetics.com