IPSA's lipstick has evolved. Twelve new shades that enhance the skin's beauty, along with six limited-edition, fruit-like vibrant colors, will be released on August 1st (Friday). The focus is on "natural color." By accentuating the lips' inherent natural flush, the "Lipstick Luminizing Color" has been created to enhance skin translucency and impart a vibrant impression. The evolution is driven by four unique formulas. "Light-Emitting Pearls" provide a natural flush through light effects, and a newly adopted "Melting Coating Oil" achieves a smooth fit. Furthermore, a powder that sustains the color payoff from application and moisturizing ingredients are blended in, realizing a hydrating effect. The color arrangement, dedicated to bare skin beauty, is also superb. Twelve shades (photo right) tailored to skin tones, based on scientific skin measurements, are available. Additionally, limited-edition autumn/winter colors (photo left) are also introduced this season. Their juicy hues, reminiscent of fruit and enhancing skin translucency, are designed to stimulate the senses. Just as eating something delicious lifts your mood, these "delicious colors" vividly dye both your mood and your lips.

Lipstick Luminizing Color: 12 shades, 6 limited-edition shades. ¥2,800 (excluding tax)
IPSA0120-523-543www.ipsa.co.jp