SONOKO | "SONOKO Ginza Store" Reopens After Renovation
SONOKO
The first floor is a cafe & food space focused on cuisine, the second floor a 'hands-on beauty floor'.
Honoring the founder's legacy, "SONOKO Ginza Store" reopens after renovation.
This year marks 40 years since SONOKO founder, the late Sonoko Suzuki, established her business with the mission to "help as many people as possible suffering from food-related issues through the power of food." In this anniversary year, returning to its roots in 'food,' SONOKO Ginza Store has been reborn as a lifestyle shop that considers health and beauty through cuisine.
Text by KAJII Makoto (OPENERS)
Celebrating 40 years, a return to 'Food SONOKO's' origins.
SONOKO began in 1974 when Sonoko Suzuki opened the new Japanese restaurant "Tokino" in Ginza. Later, driven by a further pursuit of beauty, she launched a cosmetics business, and in 1998, opened the current SONOKO Ginza Store. By combining internal nourishment through diet with external care through cosmetics, the brand pursues the ideal of total beauty and health.
With this renovation, under the theme of "a food and lifestyle shop where one can experience the joy of living healthily and beautifully, and the pleasure of a rich life," the first floor has been reborn as a food floor with an attached cafe, and the second floor as a beauty floor with an attached facial treatment salon.
The first floor becomes "SO CAFE," a space for cafe and food.
"SO CAFE," which opened on the first floor, serves as a hub for disseminating the founder's philosophy. At the cafe, guests can enjoy lunches made with SONOKO's meticulously selected additive-free, oil-free foods. The 1000 yen (excl. tax) lunch set features a weekly rotating Western or Japanese set meal, as well as the ever-popular oil-free curry. For drinks, smoothies are available for takeout, alongside espresso and cafe lattes made with carefully selected beans.
The food sales corner offers a wide selection of oil-free products, crafted with attention to ingredients, without preservatives, artificial seasonings, or synthetic additives, and without added excessive oils that burden the body. Furthermore, customers can purchase items from "SONOKO Select," a curated collection of safe and secure foods sourced from across the country, with SONOKO personally visiting producers to verify raw materials and manufacturing processes, all aligned with SONOKO's own philosophy.
The second floor: an experiential beauty floor for cosmetics & facials.
The second floor, dedicated to beauty, is SONOKO's center for beauty, offering total support for achieving beautiful skin, from cosmetic sales to consultations.
At the consultation counter, customers can receive a complimentary skin analysis using diagnostic equipment and practical advice on the most effective skincare methods tailored to their individual skin type and concerns. Additionally, with advance reservation, one can experience a complimentary 15-minute introductory facial at the newly established mini-facial corner.
The popular facial salon introduces a new service that utilizes SONOKO's cosmetics generously and employs "SONOKO Touch" – a gentle, feather-light touch – to awaken the skin's natural vitality. This allows guests to experience SONOKO's worldview and the skincare theory that the founder so carefully developed.




