A Space Adorned in Red, Embodying the New Product's Concept

The innovative "SHISEIDO Ultimune Powerizing Concentrate" is a serum developed based on years of dermatological research, with the new concept of "boosting the skin's fundamental strength." It is said to lead the skin to a strong beauty that is resistant to damage from external factors such as dryness by enhancing the skin's immunity. It will be sequentially released worldwide starting Monday, September 1st. In Japan, it will be available for pre-order starting Wednesday, July 30th, at Isetan Shinjuku and Hankyu Umeda Main Store.

The venue for the launch party was the ROOFTOP STUDIO & TERRACE, located on the 52nd floor, the highest floor of Andaz Tokyo in Toranomon Hills. Over 300 guests from various fields, including SHISEIDO's model Sui He, actresses Rinko Kikuchi, Ranju Tomu, and Reika Kirishima, and models Kozue Akimoto, Hana Matsushima, and SUMIRE, visited, making it a glamorous night.

The space design was handled by Junji Tanigawa, representative of JTQ Inc., and the flowers within the venue were by floral artist Makoto Azuma. The venue was adorned in red with abundant flowers and lighting, creating an energetic atmosphere. It masterfully created a space where guests could experience the serum's concept of "bringing out the skin's inherent beauty and boosting its fundamental strength" with all five senses.

Price | 30mL ¥8,000 (excl. tax), 50mL ¥12,000 (excl. tax)
Release Date | Monday, September 1st *Pre-order available from Wednesday, July 30th at Isetan Shinjuku and Hankyu Umeda Main Store

Shiseido International
0120-30-4710
http://www.shiseido.co.jp/gb/