Addressing “Fluctuating Sensitive Skin.” The Skincare Line “SHISEIDO GENTLE FORCE” | SHISEIDO
BEAUTY / NEWS
March 30, 2018

Addressing “Fluctuating Sensitive Skin.” The Skincare Line “SHISEIDO GENTLE FORCE” | SHISEIDO


SHISEIDO


Sensitive Skincare for Women in Their 20s and 30s


SHISEIDO is releasing a new skincare line, “SHISEIDO GENTLE FORCE,” for sensitive skin. With beauty benefits derived from carefully selected ingredients, it leads to smooth, translucent skin. Available from Sunday, April 1, 2018.

Text by Kosaku Waseda (OPENERS)





Cleansing Foam, Lotion, and Emulsion Available



An increasing number of women, primarily in their 20s and 30s, feel their skin is “sensitive to somewhat sensitive.” SHISEIDO's own research revealed that many women feel, “Sensitive skincare only seems to have the minimum necessary functions, and I haven't found skincare that also offers beauty benefits.”

SHISEIDO is focusing on the need for sensitive skincare that not only prevents skin troubles but also provides beauty benefits. The company is releasing the new skincare line “SHISEIDO GENTLE FORCE” for “fluctuating sensitive skin.”

“Gentle Force” is skincare that leads to beautiful, resilient bare skin through a double approach of gentle foam and beauty ingredients. The line includes a cleansing foam, lotion, and emulsion. The lotion and emulsion contain “Sheer Botanical Complex,” a beauty ingredient extracted from carefully selected plants, to prevent dryness and roughness in sensitive skin.



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SHISEIDO GENTLE FORCE Cleansing Foam
Rich foam removes excess sebum and dirt while protecting the skin's essential moisture. Leads to smooth, translucent, and resilient skin for sensitive types.
How to Use
Take about 1cm onto your palm, add a small amount of water or lukewarm water, and lather well. Gently wash your entire face, enveloping it in foam, then rinse thoroughly.
Volume | 125g
Price | ¥3,240





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SHISEIDO GENTLE FORCE Treatment Softener
This lotion, formulated with the beauty ingredient Sheer Botanical Complex extracted from carefully selected plants, gently cares for sensitive skin while penetrating deep into the stratum corneum. It prevents dryness and roughness with a moisturizing barrier. Its refreshing texture leads to hydrated, translucent, and resilient bare skin.
How to Use
After cleansing, dispense two pumps into your palm and gently blend into your entire face.
Volume | 150ml
Price | ¥5,076






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SHISEIDO GENTLE FORCE Moisturizing Emulsion
This emulsion, formulated with the beauty ingredient “Sheer Botanical Complex A” extracted from carefully selected plants, gently cares for sensitive skin while providing a comfortable sensation. Features SHISEIDO's “Renura Sensitive Technology.” Leads to hydrated, smooth, firm, and resilient skin.
How to Use
After applying lotion, dispense two pumps into your palm and gently blend into your entire face.
Volume | 100ml
Price | ¥5,400





Inquiries


SHISEIDO International


0120-81-4710