BEAUTY /
NEWS
March 30, 2018
Launching June 1st: The Globally Successful “SHISEIDO Ultimune” is Renewed | SHISEIDO
SHISEIDO
The Star Serum, Selling One Bottle Every 13 Seconds, is Renewed
SHISEIDO is launching the "Ultimune Powerizing Concentrate N," an enhanced version of its iconic serum "Ultimune Powerizing Concentrate" from the brand "SHISEIDO"—present in 88 countries and regions worldwide—with updated formula and packaging. The launch will be sequential across the globe starting June 1st. In Japan, it will be available at approximately 300 locations, primarily department stores, and on SHISEIDO's comprehensive beauty e-commerce site, "Watashi+."
Text by YOSHIDA Miho
Unlocking the Key to Cultivating "Inner Skin Defense" Even Under Harsh Conditions
Launched in September 2014 as an iconic item for the "SHISEIDO" brand, "Ultimune" has garnered support across all races, ages, skin types, and genders for its unique value of "bringing out the skin's inherent beauty." It sells at a rate of one bottle every 13 seconds globally and has received 132 beauty awards.
A survey conducted before this renewal of Ultimune revealed that 70% of respondents felt they were increasingly exposed to harsh environmental conditions and stress daily, while 81% expressed a desire for skincare that prevents the occurrence of skin troubles.
Addressing these sentiments, we have identified the key to nurturing "inner skin defense" even under challenging circumstances. The newly adopted "ImuGeneration Technology™," infused with the vital energy of nature, leads to skin that is brimming with unwavering beauty. This is the "Ultimune Powerizing Concentrate N." While retaining its popular green floral fragrance, the formula now offers an even smoother, longer-lasting feel.
SHISEIDO Ultimune Powerizing Concentrate N Serum
Price | 50ml ¥12,000 (excl. tax), 30ml ¥8,000 (excl. tax), Refill 50ml ¥11,500 (excl. tax)
Inquiries
SHISEIDO International
0120-81-4710