Japan's First Pop-Up Store "Armani Box" Opens | GIORGIO ARMANI BEAUTY
GIORGIO ARMANI BEAUTY
Limited-Time Pop-Up Store "Armani Box" Opens
GIORGIO ARMANI BEAUTY will open its first pop-up store in Japan, "Armani Box," for a limited time from Saturday, September 2nd to Sunday, September 24th, at Omotesando Hills in Tokyo. This concept store, where visitors can fully immerse themselves in the sophisticated and playful world of GIORGIO ARMANI BEAUTY, is the third to open globally, following Paris and London. While GIORGIO ARMANI BEAUTY currently operates a limited number of stores in Japan, this pop-up store marks the brand's relaunch, with plans to further expand its distribution channels.
Text by ANDO Sara (OPENERS)
Don't Miss the Limited-Edition Items Only Available Here!
The store interior, awash in the impactful, vibrant "Armani Red," was personally overseen by Mr. Giorgio Armani himself. Reflecting Mr. Armani's deep affection for Japanese culture, the floor features a lattice design in red and black, inspired by tatami mats.
The most striking feature inside the store is a large, bright red gorilla sculpture named "URI." This gorilla is a replica of an art piece in Mr. Armani's Milan home. It serves as the global icon for Armani Box and is featured on shopping bags and limited-edition lipsticks.
This pop-up offers a full lineup of makeup products to try freely, along with unique experiences such as makeup advice from professional makeup artists, a digital makeup experience, and a photo booth.
Additionally, a limited-edition shade of the popular liquid rouge "Lip Maestro" will be available in special packaging featuring the "URI" motif.
Furthermore, there will be an early release of the new autumn products, "My Armani To Go Cushion" and "Ecstasy Shine." Armani Box will also offer exclusive services, including an engraving service for names on lip products and cushion foundations. With limited-edition welcome gifts and events featuring special guests, this is an unmissable event packed with attractions.
ARMANI BOX
Period: Saturday, September 2nd - Sunday, September 24th, 11:00 - 21:00 (Sundays until 20:00)
* If a Sunday is the day before a public holiday, the business hours will be the same as Monday-Saturday.
Venue: Omotesando R Studio
Address: 4-12-10 Jingumae, Shibuya-ku, Tokyo (Omotesando Hills West Bldg. 1F)
http://www.armanibeauty.jp/armanibox/
GIORGIO ARMANI BEAUTY
03-6911-8411


