L'OCCITANE | The Story of L'OCCITANE Rose

Reimagined with a Classic Method: The New L'OCCITANE Rose

L'OCCITANE's Rose has been reborn. Launching April 24th. After a decade, the beloved "L'OCCITANE Rose" returns to its origins. Reviving the "Enfleurage" method, a traditional technique for extracting essential oils, the fragrance of a 13th-century rose garden has been perfected. Fresh roses are steeped in plant-based oils, and the petals are replaced regularly, allowing for a slow and meticulous extraction of the essence. This legendary, heat-free process captures the rose's freshly bloomed scent in its entirety, sealing it within the bottle. The Eau de Toilette, with a heart of four roses—Grasse Rose, Bulgarian Rose, Moroccan Rose, and Turkish Rose—opens with notes of bergamot and blackcurrant bud, unfolding into a crisp, soft, fresh floral. Much like the roses that bring smiles and happiness to people, it enhances a woman's natural beauty.