MTG Launches Skincare Brand MDNA SKIN

MTG

Produced by Madonna, Developed and Designed by MTG

Skincare Brand "MDNA SKIN" Debuts!

A skincare brand, "MDNA SKIN," born from a joint project between global Queen of Pop and absolute icon Madonna, and Japanese beauty company MTG, has made its debut in Japan. Madonna herself serves as producer, and her exclusive skincare artist, Michelle Peck, who manages Madonna's skincare, has been appointed ambassador and also participates as a product development advisor.

Text by KAJII Makoto (OPENERS)

Madonna's Innovative "Challenge and Pursuit of Beauty"

ENIGMATIC, THE ESSENTIALS OF BEAUTY, BEYOND, PREMIUM──The brand concept of skincare brand "MDNA SKIN" is truly a challenge and pursuit of the new. It liberates women's consciousness regarding beauty from fixed notions.

"MDNA SKIN" is based on "Clay Oil Therapy" and consists of two items: the "Chrome Clay Mask," which provides multifunctional benefits to the skin, and the "Skin Rejuvenator," which not only removes impurities but also promotes skin activation.

MDNA SKIN Rejuvenator Set
Price | ¥58,000 (excluding tax)
Set includes | Skin Rejuvenator, Chrome Clay Mask [50ml]
*Behind the set is the separately sold "MDNA SKIN The Serum."

Using mineral-rich special clay from Montecatini Terme, sourced from one of the world's leading spas, this product removes dirt from pores and fine lines, which are difficult to eliminate with cleansing or face washing alone, in three steps without damaging the skin.

MDNA SKIN Chrome Clay Mask
[50ml] ¥12,000 (excluding tax)
[100ml] ¥21,000 (excluding tax)

The "Skin Rejuvenator" is a beauty device that enhances the effects of cosmetics synergistically. It features two functions: "Magnetic Force," which activates the skin through magnetic power after removing the Chrome Clay Mask, and "Deep Derma Delivery," newly developed with four signals to maintain consistently high absorption efficiency, which typically declines with regular use.

Skin Rejuvenator
*Included in the set above

A serum that inherits Madonna's essence, a unique secret passed down globally. It features a blend of carefully selected plant-derived extracts, multiple vitamins, and three types of hyaluronic acid, formulated in an unprecedented balance of concentrations. This allows each ingredient to exhibit its inherent properties.

MDNA SKIN The Serum
[50ml] ¥24,000 (excluding tax)

Look for the wall featuring Madonna's image!

A pop-up store, the only place to experience the world of the skincare brand "MDNA SKIN," is open until Sunday, February 23rd, at Omotesando's "BA-TSU ART GALLERY." The space is designed with black as its base, the concept color of "MDNA SKIN." The first floor features products, a space for touch-ups, and numerous monitors showcasing the "MDNA SKIN" world through video.

MDNA SKIN POP UP STORE
Period | Open until Sunday, February 23, 2014
Venue | BA-TSU ART GALLERY
5-11-5 Jingumae, Shibuya-ku, Tokyo
Opening Hours | 11:00 - 20:00

MDNA SKIN
http://www.mdnaskin.jp/

MDNA SHOP OPEN INFORMATION (MTG's concept shop "M")
Wednesday, February 26, 2014 | Hankyu Umeda Main Store, JR Nagoya Takashimaya, Isetan Shinjuku Store
Friday, March 7 | Daimaru Tokyo Store
Saturday, March 8 | Takashimaya Osaka, Sogo Kobe Store