Inspired by carbonated hot springs, a new bursting foam whitening mask has arrived. Shu Uemura will release it on Saturday, February 1st. The "White Effcient Foam Mask" is packed with whitening active ingredients that lead to bright, clear skin within its fine, effervescent foam. Of particular note is the new generation Vitamin C derivative, "Actyl C," which boasts excellent stability and penetration, making its melanin-inhibiting function—the cause of dark spots and freckles—even more powerful. As expected from something inspired by carbonated hot springs, its persuasive power is undeniable, and the user experience is also excellent. The fluffy foam transforms into a smooth cream when spread onto the skin. Once you feel that sensation, cup your hands around your entire face and gently press to blend, leaving your skin feeling moisturized. As this mask combines serum, pack, and cream, after cleansing and toning, this single product is all you need. It's simple, yet provides a profound sense of having been properly cared for. A truly satisfying result.

White Effcient Foam Mask [60g] ¥8,925 (Shu Uemura Tel. 03-6911-8560 www.shuuemua.jp)