shu uemura's New Challenge in Primers | shu uemura
BEAUTY / NEWS
August 30, 2016

shu uemura's New Challenge in Primers | shu uemura


shu uemura


shu uemura's New Challenge in Primers


shu uemura introduces the "Stage Performer Block: Booster," a high-performance makeup base designed to protect the skin, provide hydration, and even out tone and texture, meeting the demands of modern women. It offers SPF50 PA+++ and will be available starting August 26 (Friday).

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Stage Performer Block: Booster: Protecting Skin, Enhancing Clarity



Addressing women's needs and informed by the latest research, the experiences of shu uemura's atelier artists, and their demands, shu uemura is launching the "Stage Performer Block: Booster," a high-performance makeup base that protects the skin, provides hydration, and evens out tone and texture. It offers SPF50 PA+++.

This fluid makeup base envelops the skin in moisture, shields it from UV rays and other irritants, and enhances foundation adherence and longevity, offering an irresistibly comfortable feel.

International Chief Makeup Artist Mr. Asano confidently states, "The challenge was to find a texture that hydrates and moisturizes the skin without leaving a sticky residue. It had to protect the skin while maintaining a gentle feel. Furthermore, we aimed to correct the skin tone through methods other than just covering it, ensuring it wouldn't interfere with the foundation's finish. With "Stage Performer Block: Booster," you can enhance your natural beauty and explore diverse makeup expressions. This marks the dawn of a new era for shu uemura's makeup bases."
He confidently states. "With "Stage Performer Block: Booster," you can enhance your natural beauty and explore diverse makeup expressions. This marks the dawn of a new era for shu uemura's makeup bases."
He confidently states.

While it's well-known that UV rays accelerate aging, the impact of environmental stressors is less understood. The "Stage Performer Block: Booster" SPF50 PA+++ not only blocks UV rays but also protects against airborne particulate matter. It was developed with a "3-Block Concept" to defend the skin from environmental stressors and prevent dullness that appears over time.

Additionally, it contains lotus flower extract (a moisturizing ingredient) and moisture gel (glycerin) to maintain hydration throughout wear, keeping the skin fresh even while wearing makeup. It also features a light and color control function that instantly corrects concerns like uneven skin tone, redness, and dullness.

The makeup base "Stage Performer Block: Booster" SPF50 PA+++, born from a concept to block UV rays, dryness, and environmental stressors that cause skin dullness while simultaneously hydrating the skin and smoothing its surface, offers an addictive comfort from the moment it touches the skin. It enhances the beauty of clear, bare skin. Available in three shades starting August 26 (Friday). Experience its captivating comfort.

Stage Performer Block: Booster
SPF50 PA+++
Colors | 3 shades
Price | ¥4,500 (excluding tax) for 30ml
Release Date | August 26 (Friday)


Inquiries


shu uemura


Tel. 03-6911-8560


www.shuuemura.jp