A Modern Woman Who Perfectly Embodies New Brand Values

The inaugural spokesperson chosen to perfectly embody L’Oréal Professionnel’s brand values is the acclaimed young American actress Kirsten Dunst. Her strong individuality and consistent enjoyment of her own style are among the reasons for her selection. Moving forward, she will be prominently involved as the face of the brand for three product lines: Wild Stylers by Tecni.Art, Beach Waves, and Serie Expert Absolut Repair Lipidium.

Regarding her appointment, Kirsten Dunst commented, "I admire the innovative spirit of this brand, which is deeply connected to fashion and continuously creates new services and products to craft cutting-edge styles. I am proud to participate in this wonderful project with them."

Anne-Laure Lecrerf, International Managing Director of L’Oréal Professionnel, stated, "Kirsten Dunst makes all her own choices. Her strong professionalism and commitment to excellence make her one of the most talented actresses I have ever met. She is a woman who can express the new values of L’Oréal Professionnel."

Kirsten Dunst, who began her acting career in childhood, received the Best Actress award at the 64th Cannes Film Festival in 2011 for her role in the film "Melancholia." This year, she is set to star in "The Two Faces of January," a thriller by acclaimed Iranian screenwriter Hossein Amini.

L’Oréal Professionnel
Tel. 03-6911-8373
http://www.loreal-profrssionnel.jp