BEAUTY /
NEWS
January 14, 2015
POLA | A "serum for smiles" focusing on troublesome expression lines is born.
New Serum for "Smiling" Targets Troublesome Expression Lines
A woman with a rich range of expressions—laughing, crying, getting angry—is captivating. But her skin doesn't need to show the signs.──To resolve this dilemma, POLA has introduced a new anti-aging serum. It launched on January 10th (Friday). "Signs Shot" is a serum that focuses on "expression lines"—those that appear on repeatedly moving areas like the eyes, mouth, and brow—caused by "expression pressure" from facial movements such as smiling. It is packed with beauty ingredients that lead to plump skin, including the proprietary compound moisturizing ingredient "Signs Core Liquid." Its formulation technology also works to create firmness on the skin's surface while allowing beauty ingredients to penetrate to every corner of the skin, achieving a resilient, youthful skin texture. The rich, cream-like serum provides an immediate sensation upon application. It penetrates deeply and adheres perfectly, leaving the skin feeling dewy. With this reliable ally, become even more expressive. From now on, laugh heartily, cry freely, and enjoy life!
Signs Shot Quasi-drug [20g] ¥10,500 (POLA