BEAUTY /
NEWS
January 23, 2015
THE GINZA | A Report on the Feel of the "Essence Empowering" Concentrated Serum
THE GINZA
A Report on the Feel of a New Item That Evolves Further, Challenging New Possibilities for Skin!
The Ultimate Intensive Serum, "Essence Empowering"
This May marked the 10th anniversary of "THE GINZA COSMETICS." In addition to a complete renewal of its popular skincare items since its debut, "Essence Empowering," an intensive care essence, was born as a "symbolic item to weave the next decade." I experienced the 6-week intensive treatment using these two products.
Text by OPENERS
Photo by JAMANDFIX
＜for Women＞ Achieve Smooth Morning Skin and Moisturized Night Skin with One-Step Care
Cellular-level damage caused by various stresses such as UV rays, dryness, and lack of sleep is a major enemy of mature skin. If left untreated, it can lead to a weakened barrier function and disrupted turnover, accelerating skin aging. "Essence Empowering" addresses these troublesome issues and guides you toward a solution. By regulating the skin's natural restorative process, the "circadian rhythm," this reliable serum delivers firm, moisturized, and radiant skin.
Richly formulated with beauty ingredients. The sheer luxury is evident when you look at the ingredient list on the special packaging. It contains so many beneficial ingredients that counting them is a challenge. The more ingredients you handle, the more difficult it is to stabilize them, so researchers reportedly cried out in dismay at first. This is a rich serum packed with advanced technology, yet its usage is remarkably simple. The true appeal of Essence Empowering, which delivers results through a 6-week intensive treatment, lies precisely in this simplicity.
The silver bottle, "Day," is a morning serum that protects the skin from all kinds of daytime damage. Two dispenses are the appropriate amount. The basic application is to spread it between your palms, warm it slightly, and then apply. The pinkish milky texture spreads smoothly and absorbs quickly. You'll be delighted to feel your skin instantly soften. Once it blends into every corner of your face, you'll have smooth "morning skin" in no time. This finish with just one step after cleansing is truly impressive. Furthermore, it offers UV protection (SPF25・PA+++) and doubles as a makeup base, showcasing its versatility. The refreshing scent is also effective, making each day start on a pleasant note.
Then, at night, it's time for the black bottle, "Night." This maintenance serum, which regulates skin functions with its high moisturizing effect, is applied after warming it slightly between your palms, just like the morning serum. The first time I used it, I was surprised by the change in texture. When I put it in my hands, it felt like a slightly viscous lotion, spreading across the skin with a fresh, almost clinging sensation. However, as I gently massaged it in, it gradually became richer. This is actually a sign that the serum has penetrated the skin, a unique emulsification technology from THE GINZA.
The skin after use is plump. Not an exaggeration, it's truly plump. It feels incredibly moisturized, and perhaps because it also brightens dullness, I felt my skin tone lighten with each use. The scent is also excellent. Based on linden, with added lavender and sage, it's a fragrance that provides deep relaxation, perfect for the evening.
You can feel the effects even after one use, which motivates you to continue. It's simple, so you can stick with it daily. And after a month, the fundamental strength of my skin had undeniably improved. My skin feels like it can withstand minor setbacks with ease. To achieve such results with a one-step treatment after cleansing...──...After six weeks, there's still a little of this "reliable serum" left in the bottle. No, I deliberately left it. Winter is coming soon. I plan to use it when the need arises.
＜Intensive Serum＞ Just Silver During the Day, Black at Night, for Six Weeks
THE GINZA COSMETICS' intensive serum, "Essence Empowering." Upon opening the stylish THE GINZA packaging, I found simply designed silver and black bottles. The price is 189,000 yen. It's a sum that makes you sigh a little; at the moment I held it, I thought, "I could buy a pair of John Lobb shoes with this."
Silver is for morning. Black is for night. After washing your face, that's all there is to it──—this simplicity is perfect for men. Wake up in the morning, wash your face, and before heading to work, apply the "Day Essence" from the silver bottle. It feels like a thin veil forms on your face, and the inclusion of SPF25・PA+++ for UV protection is reassuring. You can feel its role in protecting and covering the skin. From now on, year-round UV protection is essential for men too.
When you get home from work, wash your face, and apply the "Night Essence" from the black bottle. The texture is completely different from the Day Essence; it feels like it adheres and penetrates. It sinks into the skin, and the next morning, your skin feels plump and moisturized.
My lifestyle is inherently irregular, I lack exercise, and I enjoy both alcohol and meat—I've never considered a healthy daily rhythm, let alone a cycle for my skin. However, by diligently using this expensive yet simple serum for six weeks, I was able to reflect on my own lifestyle patterns. In that sense, the twice-daily application, morning and night, is clear and reassuring.
Apparently, many men are also fans of THE GINZA COSMETICS. Starting with Essence Empowering, their cosmetics, housed in simple and beautiful bottles, are all designed for daily use without boredom. They are sure to meet the desires of men who wish to remain youthful indefinitely.
＜Intensive Serum＞
Essence Empowering（Quasi-drug）
Price | 189,000 yen
Day (Daytime Serum) SPF25・PA+++
Night (Nighttime Serum)
Volume | 45mL each
THE GINZA Inquiry Desk
0120-500824 (Weekdays 10:00-17:00)http://www.theginza.co.jp/