From 74 nominated items across 13 companies, which is your favorite?

Fragrance awards are held worldwide, including the prestigious "FIFI Awards" in America and France's "Marie Claire Awards," as well as in countries like the UK, Italy, Spain, and Australia. Now, Japan finally launches its own "Japan Fragrance Awards."

Nominated perfumes (for women and men) are categorized into Luxury, Selective, and Popular sections. Additionally, room fragrances are included, with items judged on factors such as scent, bottle design, matching of scent and name, buzz, longevity, and price appropriateness.

During the judging sessions on September 14th and 15th, to ensure fairness, each judge was assigned 10 to 20 randomly selected items. Judges awarded points on a 5-point scale using a scoring sheet that included criteria such as "unique concept or story, and buzz," "suits Japanese preferences," and "beautiful design." Each perfume was evaluated by multiple judges.

The announcement will be made on Friday, October 1st. We look forward to seeing the "face" of 2010 for perfumes (fragrances), which form the core of diversifying fragrance products enjoyed in daily life.

1st Japan Fragrance Awards Nominated Products Page
http://www.japanfragrance.org/vote/
Japan Fragrance Association
http://www.japanfragrance.org/