BEAUTY /
NEWS
January 26, 2015
Optimistic | A Review of Three Organic Haircare Products
Optimistic
A Care Brand Designed for Lasting Enjoyment
A Review of Three Organic Haircare Items
Introducing "Optimistic," a care brand born from the desire for "stress-free care items that can be used daily with joy and comfort." The first collection—an organic shampoo, organic treatment, and hydrating mist—is made with 100 percent organic and plant-derived ingredients. Just as we are mindful of what we eat, we should nourish our hair with the finest ingredients.
Text by OPENERS
Photos by Mizuho Takada (TOP)
Affordable Prices Make Daily Use a Pleasure
The first time I tried Optimistic's organic shampoo, its color was a light honey hue, and the texture was rich and viscous. Many complain that organic shampoos don't lather well, but this one foams up beautifully, just like a conventional shampoo. The lather rinses away cleanly, leaving both the scalp and hair feeling refreshed. The scent, a blend of Optimistic's signature 12 essential oils, also adds to the enjoyment of bath time.
It effectively washes away styling products, and even when air-dried, hair remains smooth and settled, not frizzy. This makes it highly recommended for those who color their hair (including gray coverage) or have perms and are concerned about damage.
The plant (natural) derived ingredients listed on the product packaging provide a sense of reassurance for Optimistic's three haircare products. You can feel the dedication to achieving a high-quality user experience, with refinements and improvements made to a professional and satisfying level.
Fine lather and luxurious fragrance
Wrap the scalp and foster supple hair texture
Organic Shampoo
(100% Organic and Plant-Derived Ingredients)
Price: ¥2,835
Volume: 300mL
With a deep aroma blended from 12 essential oils,
its fine lather adds comfort to your daily bath time.
A repairing treatment formulated with organic ingredients
Leads to smoother, more resilient hair with continued use
Organic Treatment
(100% Organic and Plant-Derived Ingredients)
Price: ¥2,890
Volume: 250g
An organic treatment that achieves smoothness and a silky finish for the hair.
It combines moisturizing plant extracts to impart hydration to the hair,
leading to healthy, shiny hair with resilience.
Provides moisture to the scalp
Organic Lotion
Hydrating Mist
(100% Organic and Plant-Derived Ingredients)
Price: ¥3,675
Volume: 50mL
It moisturizes the scalp, keeping it healthy, and leads to hair with resilience and shine.
It also hydrates dry skin with a refreshing herbal scent.
Optimistic / Foundations Inc.
Tel. 03-3265-6756
http://www.optimistic-organics.com