Focus on the "Discovery Beauty Zone" Featuring Natural Cosmetics

The cosmetics floor on the second floor of the Odakyu Shinjuku Store Main Building has reopened with 44 counters and 3 shops (Weleda, La CASTA, NUXE Shop, Makeup Solutions, Fragrance Corner), showcasing 50 brands all in one place.

To cater to women's lifestyles and occasions, the area is divided into five zones: "Luxury Cosmetics Zone," "Japanese Cosmetics Zone," "Makeup Cosmetics Zone," "Fragrance Zone," and "Discovery Beauty Zone."

The newly established lifestyle-oriented "Discovery Beauty Zone" brings together 12 brands, including Origins, Aesop, Daniel Winter, Erbaviva, and John Masters Organics, featuring natural cosmetics made with organic ingredients, and brands that propose "inside-out beauty."

London-Based Vegan Cosmetics "B never too busy to be beautiful" Debuts at a Department Store for the First Time

Furthermore, the "Makeup Cosmetics Zone" introduces "B never too busy to be beautiful," a話題 (popular) vegan cosmetics brand that debuted in September 2003 from the shop "B" on London's trendsetting Carnaby Street, marking its first appearance in a department store.

The products are characterized by cosmetics and perfumes that resemble jewelry. Eyeshadow and lip gloss are housed in beautiful, handcrafted beaded jewelry cases from India. Powder eyeshadow comes in an easy-to-use round case, lip gloss in an elegantly shaped square case, and lip color in a cute heart-shaped case. Fragrances and cream foundation cases use retro-designed glass bottles, offering the joy of collecting different case designs.

Eyeshadow

Fragrance "B. Said" Series

The products are carefully crafted cosmetics using natural moisturizing ingredients such as jojoba oil, almond oil, cocoa butter, shea butter, rosehip, and poppy seed. As no animal-derived ingredients are used in the makeup items, they can be safely used by vegans.

Latest Services to Find Your Perfect Match

The "Fragrance Zone," offering approximately 40 brands of luxury and men's fragrances, also features a new bar where customers can receive consultations from "Parfum Sommelier" experts who are deeply knowledgeable about fragrances, making it accessible for men and couples.

Within the area, a "Cosmetic Navigation" service is available, where dedicated advisors assist customers in selecting the ideal cosmetics across different brands. Skin diagnostic services (by appointment) are also offered.

Thirteen brands, including IPSA, SUQQU, Talika, Senteurs d'ailleurs, Laura Mercier, Attenir, and NUXE, also make their debut, allowing for a relaxed shopping experience.

Odakyu Department Store
Tel. 03-3342-1111 (General Inquiries)
http://www.odakyu-dept.co.jp/