BEAUTY /
NEWS
April 30, 2020
The theme is
BAUM
Lotions, moisture oils, hand soaps, room sprays, and more
27 products in the lineup
Introducing BAUM, a new skincare brand that harnesses the power of trees, which gracefully adapt to environmental changes, and utilizes their blessings down to the finest detail.
Text by WAKABAYASHI Satsuki
A new skincare brand, BAUM, has been born with the theme of "symbiosis with trees." Focusing on the three functions of trees—"water storage," "growth," and "environmental defense"—a total of 27 products have been completed, including lotions, moisture oils, hand soaps, and room sprays.
The scents, made with natural fragrances derived from trees, bring harmony to mind and body. The concept extends to the product packaging, where small pieces of wood generated during furniture manufacturing are recycled through a collaboration with Karimoku, a leading Japanese manufacturer of wooden furniture.
This time, high-quality oak wood, harvested from regions like Tohoku and Hokkaido, is used, promoting the effective utilization of forest resources through BAUM. The product line, where the brand's philosophy is reflected in every detail, is simply exquisite and is likely to resonate deeply.
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