Of cosmetics: Opens First Concept Shop in Marunouchi Building

Of cosmetics｜Of cosmetics

Of cosmetics Hand Cream 204 Launches November 6th!

Brand's First Concept Shop, "Shin-Marunouchi Building Store," Opens

Of cosmetics, which plans and develops hair and skincare cosmetics made with carefully selected natural ingredients, has opened its first concept shop, "Of cosmetics Shin-Marunouchi Building Store," on October 19th. Visitors can also try the "Of cosmetics Hand Cream 204," launching November 6th (Wednesday), in advance at the store.

Text by KAJII Makoto (OPENERS)

Interior Features Reclaimed Wood with an Organic Aesthetic

The "Of cosmetics Shin-Marunouchi Building Store," the ninth directly managed shop, is characterized by mirrored walls that create a sense of unity and spaciousness, and an interior that incorporates reclaimed wood with an organic aesthetic. It's a space designed to allow visitors to relax and experience the world of Of cosmetics with all five senses.

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In conjunction with the dried roses used luxuriously in the interior, the Shin-Marunouchi Building Store is enhancing its popular "Rose Series." In addition to three types of rose shampoos and conditioners tailored to different hair types, the lineup includes leave-in treatments, styling products, and the body soap with rose honey, which is ideal for use with the3D Body Towellaunched on October 7th. The collection features items that cleanse while replenishing hair and body with nutrients, particularly proteins.

Of cosmetics Shin-Marunouchi Building Store
1-5-1 Marunouchi, Chiyoda-ku, Tokyo 100-0005, 3F
Tel. 03-3216-8277 (Direct)

Hand Cream Developed by Hairdressers Constantly Exposed to Water

The "Of cosmetics Hand Cream 204," launching November 6th (Wednesday), is a reborn product that has undergone further refinement with a focus on "hand care," evolving from the previous model, "Of Skin Treatment Veil 204," released in 2009.

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The functional ingredients include plant extracts such as seaweed extract derived from high-quality Japanese konbu, known for its excellent moisturizing properties; yellow yam extract from the Dioscorea family, renowned for its anti-aging and anti-inflammatory effects; and Somei Yoshino leaf extract from cherry blossoms, which is expected to improve skin texture and reduce inflammation. The cream also offers a pleasant, non-greasy texture that spreads easily and absorbs quickly.

The hand cream was developed with a focus on natural ingredients for off-duty use, based on the professional hand protectant used by the hairdressers at "Of Hair," the parent salon of Of cosmetics, who are particularly meticulous about hand care.

Of cosmetics Hand Cream 204
Price/Volume: ¥2,362 (42g)

Of cosmetics
http://www.ofcosmetics.co.jp/