From IPSA's premium anti-aging skincare line, "Premier Line," comes a high-performance cream designed to guide skin that's beginning to show signs of aging toward continued beauty. Available in a special limited-edition kit, it launches on Friday, October 11th. The "Premier Line Cream" focuses on the "second turning point of skin" signs that precede true aging, distinct from early concerns like visible pores and crow's feet. Skin before true aging experiences declining function and a disrupted renewal rhythm, leading to a vicious cycle that accelerates aging. Premier Line Cream targets this "chain reaction of aging." By leveraging the skin's renewal rhythm and incorporating ingredients like Vitamin A derivatives, it works to achieve a refined, upward lift and firmness. Indeed, the signs of the second turning point are the crossroads for maintaining beautiful skin. When nasolabial folds that makeup can no longer conceal, or dullness across the entire face, begin to concern you—or even before they do—this is a product you'll want to try.

Premier Line Cream, Quasi-drug [50g] ¥21,000; Premier Line Cream Kit (includes full-size Premier Line Cream, trial sizes of cleanser and serum, and a kit-exclusive hand cream) ¥21,000 (IPSA 0120-523-543 www.ipsa.co.jp)