From PAUL ＆ JOE comes a new serum that provides hydration from both the inside and outside of the skin, thanks to its sealing effect, like a mask. Launching October 1st (Tuesday). The "Treatment Serum Mask" is a revolutionary nighttime serum that fulfills PAUL ＆ JOE's new proposal: an ultra-simple pack that you just apply and sleep with. The result is truly impressive. The highly skin-compatible Treatment Pack Emulsion quickly absorbs and adheres flexibly, enveloping the skin to allow moisturizing and beauty ingredients to penetrate deeply. While you sleep, it hydrates as if you were wearing a lotion mask, and by morning, you'll feel a noticeable firmness and tautness in your skin. Its fresh texture spreads smoothly for a comfortable application. Furthermore, the aromatic scents of orange, chamomile, and bergamot, which invite relaxation and restful sleep, are also effective, making your nightly skincare routine something to look forward to.

Treatment Serum Mask [40mL] ¥6,300 (PAUL ＆ JOE BEAUTE 0120-766-996 www.paul-joe-beaute.com)