The popular lifting mask from French skincare brand Esthederm has evolved. With a new package, it launches on October 1st (Tuesday). The mask from the Lift System skincare line, which targets the aging sign of "loss of skin firmness" associated with age, is now more powerful than ever. The new "LIFTSYS Cream Mask" fuses two proprietary Esthederm technologies that refine skin texture and provide firmness, strengthening its resilience from both the inside and outside. Furthermore, by incorporating an ingredient similar to "NMF (Natural Moisturizing Factors)" – the natural moisturizing factors inherent in human skin – it also works to retain moisture and lead to plump, smooth skin. Apply generously to the face and neck, leave for 15 minutes, then rinse off for plump, supple skin. For even more hydration, try the wake-up beauty care: apply at night and rinse off in the morning!