Shu Uemura addresses the concerns of aging eyes. On August 1st, a much-anticipated eye-specific serum joins the popular TSUYA Essence line. The eye area, with its frequent movement and unique structure, is particularly susceptible to the signs of aging, gradually revealing fine lines and sagging. It's said that Japanese individuals, compared to Westerners, tend to have thicker eyelid fat, making them more prone to puffiness and drooping. This is where the new TSUYA Eye Essence comes in. As a new addition to the TSUYA Essence, known for awakening the skin's potential, expectations are high. Featuring "ramnose," an ingredient that activates the skin's innate beauty regardless of age, it targets the specific structure of the eye area to awaken dormant beauty. Developed with the aim of creating captivatingly large eyes, it indeed leads to firmer, more refined eyes with continued use. It also works to brighten and smooth the skin, offering a translucent finish that doubles as an excellent eyeshadow base.

TSUYA Eye Essence [15mL] ¥5,250 (Shu Uemura Tel. 03-6911-8560 www.shuuemura.jp)