From PURE ELEMENTS, the German natural cosmetics brand, comes a new rice-based face scrub launching on July 27th. Born from a collaboration between Western beauty culture and the Eastern philosophy of "feng shui," PURE ELEMENTS has now focused its attention on "rice." The result is the "Facial Peeling Energy with Rice," which uses crushed rice as a scrub agent in natural plant oils. This face scrub, formulated with avocado oil—rich in vitamins and minerals, easily absorbed by the skin, and deeply penetrating to soften dryness—along with almond oil, argan oil, shea butter, and natural vitamin E, not only removes dead skin cells but also leaves the skin plump and supple. Thanks to the efficacy of the various oils, it can also be used as a facial mask. The brand's signature purified natural crystal, nestled inside, also contributes to beautiful skin. It further activates the aromatic effects of essential oils, soothing both mind and skin.

Facial Peeling Energy with Rice [50mL] ¥3,360 (Dolce Vita Essenziali 0120-029-035 www.dolcevitae.biz)