L'OCCITANE's Verbena series returns on July 25th, fresher than ever. The new source for the "love-calling herb" Verbena is Tourettes, north of Provence in the South of France. Its proximity to L'OCCITANE's factory ensures peak freshness. The result is a supremely fresh and cool fragrance, capturing the essence of organic verbena glistening with morning dew. "Calming, yet exhilarating, uplifting." This is the hallmark of the new Verbena fragrance. We tried the "Eau de Toilette" first. It opens with a refreshing burst of lemon and orange, followed by the arrival of verbena. The pure citrusy thrill, unique to fresh verbena, lingers with a dewy, lasting impression. Then, a blissful afterglow unfolds, enveloped by the sweet, gentle notes of rose and geranium. Alongside these new staples, a variety of limited-edition items such as mists, bath salts, and hand creams are also available. Additionally, a limited-edition "Cool Verbena" will be released, featuring mint added to the new verbena for an even cooler sensation. With so many enticing items, be sure to check them out early!

Verbena Eau de Toilette [100mL] ¥5,775 (L'OCCITANE Japon Customer Service Tel. 03-3234-6940 www.loccitane.co.jp)