L'OCCITANE | Opens its first flagship store in Aoyama, Tokyo.
BEAUTY / NEWS
January 8, 2015

L'OCCITANE | Opens its first flagship store in Aoyama, Tokyo.


L'OCCITANE | L'OCCITANE

A Provencal Home Opens in Tokyo's Aoyama!



L'Occitane's New Flagship Store, 'Maison de Provence,' Opens Its First Location


Lifestyle cosmetic brand L'OCCITANE has opened a new concept flagship shop. On June 28 (Friday), 'L'Occitane Aoyama Main Store, Maison de Provence' opened in Tokyo's Aoyama district.



Text by SOMEYA Harumi




Three Themed Floors Await with "Provencal Hospitality"


The sun and blue sky shining down on a land covered in flowers. A life in harmony with nature, filled with happiness. A bright, open home is always a place where people gather and relax.──The 'L'Occitane Aoyama Main Store, Maison de Provence' is itself a Provencal home, embodying the lifestyle of the South of France. This 'home,' comprised of three floors, each has a distinct theme.


The first floor is a 'dining room' where beautiful scenery can be enjoyed through the windows. This bright and comfortable space truly feels like a welcoming area. The second floor serves as a 'beauty room' for relaxation. Stepping into this space, filled with natural aromas, invites a sense of calm. Here, you can leisurely shop for your beauty needs at any time.

And the third floor is the 'private living room.' This is a special space exclusively for holders of the CLUB OCCITANIA REINE card (※), offering exclusive services such as relaxing treatments, tea service, and home delivery.


L'OCCITANE Aoyama Main Store 01






New 'Bonne Mère' Series Exclusive to Maison de Provence Also Launched


To commemorate this opening, a new 'Bonne Mère' series, exclusive to Maison de Provence, has also been introduced. Named after the Notre-Dame de la Garde basilica in Marseille, Bonne Mère embodies the scent of a Provencal family. As the name suggests, it's a series that evokes the tenderness and warmth of a mother. Available are 'Marshmallow Milk' with a happy scent and 'Little Honey' to invigorate. Both come in three forms: shower cream, hand wash, and hand cream. Their fragrances and textures, designed to bring smiles to users, make them perfect gifts!

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Furthermore, the enjoyment continues even after closing. A unique feature is a short, comical story projected onto the 'second-floor window,' depicting L'Occitane products moving around inside the store. This fusion of Provencal tradition and cutting-edge digital technology is something to experience firsthand.

※CLUB OCCITANIA REINE card: A card presented to customers who spend a certain amount annually.

L'OCCITANE Aoyama Main Store 06





L'OCCITANE Aoyama Main Store Maison de Provence
3-5-18 Kita-Aoyama, Minato-ku, Tokyo
Tel. 03-3497-1777
Business Hours | 11:00 - 20:00
Irregular Holidays

L'OCCITANE Japon Customer Service
Tel. 03-3234-6940
www.loccitane.co.jp