The skincare line that enhances skin's resilience welcomes a new addition. A serum that supports the skin's natural protective functions launches on May 13th. Following the introduction serum in 2011 and the night serum in 2012, the "Force Intensitive Serum" is the long-awaited daily care serum in the series. The key is its defense power. In addition to the three approaches of the Force Intensitive line—skin elements, skin strength, and skin firmness—it enhances the protective functions that shield the skin from external factors, leading to skin that is more resistant to damage. It's truly reassuring. External stressors, including dryness, are causes of aging signs, making advanced defense essential for maintaining youthful skin. Aim to boost your skin's fundamental resilience with your skin's daily bodyguard!

Force Intensitive Serum [50mL] ¥52,500 (La prairie0120-223-887 www.laprairie.com/jp)